37% of NEXA gross sales pushed by smaller cities, 100 new ‘NEXA Studios’ to be arrange

Maruti Suzuki launched its NEXA chain of stores practically a decade in the past. The ‘New Unique Automotive Expertise,; because the title suggests, is geared toward providing a extra upscale and unique shopping for expertise to the corporate’s clients albeit with a extra premium product vary. The corporate, after establishing over 500 NEXA shops nationwide, right now introduced plans to broaden into Tier II and Tier III cities by introducing NEXA Studios.These new shops will lengthen the model’s presence into smaller areas whereas sustaining the premium expertise related to NEXA.
At current, the corporate retails its premium merchandise together with the likes of Ignis, Baleno, Fronx, Ciaz, Grand Vitara, XL6, and the most recent fashions equivalent to Jimny and Invicto. Partho Banerjee, Senior Government Officer, Advertising and Gross sales, Maruti Suzuki India, whereas talking throughout a media briefing, introduced that the corporate intends to arrange 100 of those NEXA Studios by the top of this yr.

“NEXA Studios are smaller shops designed for markets the place NEXA automobile gross sales aren’t greater than 25-30 models per 30 days. These studios will supply a 3S facility, protecting Gross sales, Service, and Spares, offering clients in smaller cities the total NEXA expertise with no need to journey far.” he defined.
He additional revealed the corporate’s bullish plans to broaden the NEXA community in non-metro areas as he stated that the corporate plans so as to add one such studio every day within the latter half of the continuing monetary yr. Apart from that, the corporate expects every of those studio shops to promote 20 to 25 automobiles per 30 days. Talking on the affect on gross sales he added “The transfer to determine NEXA Studios in smaller cities is predicted to extend gross sales by bringing the model nearer to clients, with Tier-2 and Tier-3 cities already contributing 37% of NEXA’s gross sales.”