Concord Label Group has formed a strategic partnership with Lito Music, the company founded by influential Latin hip-hop & reggaeton artist Lito MC Cassidy.
The deal, announced on Thursday (June 4), expands Concord‘s presence in the global Latin music market.
MBW understands that Concord has made a minority investment in Lito Music.
Lito MC Cassidy rose to prominence as one-half of the duo Lito & Polaco.
Lito & Polaco‘s catalog includes the albums Masacrando MC’s and Mundo Frío.
“This partnership reflects where I am today. It’s about using my experience as an artist to develop new talent the right way, while continuing to work with established artists to grow global stars and take them further into the mainstream.”
Lito MC Cassidy
Concord described Lito as “a foundational figure in the rise of the Latin urban movement,” with a career it said spans more than 30 years.
The company said the partnership will combine its global teams and infrastructure with Lito‘s expertise, with a focus on building a “culturally driven, globally competitive label.”
Concord said the label will prioritize artist development and “long-term value creation across the roster.”
“This partnership reflects where I am today,” said Lito MC Cassidy.
“It’s about using my experience as an artist to develop new talent the right way, while continuing to work with established artists to grow global stars and take them further into the mainstream.”
“This venture is a strong example of how Concord approaches growth: by partnering with proven cultural leaders and giving them the support, resources and global infrastructure to build something lasting.”
Tom Becci, Concord Label Group
“This venture is a strong example of how Concord approaches growth: by partnering with proven cultural leaders and giving them the support, resources and global infrastructure to build something lasting,” said Tom Becci, Chief Executive Officer, Concord Label Group.
“Lito brings credibility, creative instinct, and a deep connection to the culture, and together we’re building a label designed to develop new talent, support breakthrough releases, and expand Concord’s presence across Latin music in a meaningful way.”
The partnership is the latest in a run of strategic activity by Concord to expand its frontline recorded music operations.
In April, the company formed a strategic venture with Steven Victor’s Victor Victor Worldwide to expand its presence in hip-hop.
In January, it made a strategic investment in Giant Music, the independent label founded by The Azoff Company.
Recent months have also seen Concord acquire UK independent label Ninja Tune and Los Angeles-based music distributor Stem.
It also launched a joint-venture label, Pulse Records, with PULSE Music Group in 2023.
Concord has also been building its Latin music holdings.
In 2024, it acquired part of the catalog of reggaeton star Daddy Yankee, the Puerto Rican artist whose hits include Gasolina and Con Calma, in a deal valued at $217.3 million.
The company also owns Fania Records, the Latin music label it acquired in 2018.
Fania‘s catalog includes recordings by salsa artists such as Celia Cruz and Héctor Lavoe.
The partnership comes as Concord prepares to merge with BMG.
The two companies confirmed in April that they would combine into a single company, owned approximately 67% by German media group Bertelsmann and 33% by affiliates of Great Mountain Partners.
Concord Chief Executive Officer Bob Valentine is set to lead the combined company, with BMG CEO Thomas Coesfeld as Chairman.
The transaction is expected to close in the second half of 2026, subject to regulatory approval.Music Business Worldwide
