EVEN, a superfan-focused platform that lets artists sell music and engage with fans directly, has struck a partnership with independent music company Cinq Music.
The deal will bring EVEN‘s direct-to-fan infrastructure to Cinq‘s global roster of distributed artists, the companies announced on Monday (June 15).
The Cinq deal follows a run of distributor and label partnerships for EVEN over the past year.
The company signed deals with digital distributors including Too Lost and Symphonic in 2025.
On EVEN, fans pay for music before it reaches streaming services, with artists receiving daily payouts and retaining ownership of their fan data.
Artists reach those tools through EVEN Marketplace, a consumer-facing discovery platform, and EVEN Studio, a white-label product that turns artist websites into fan destinations.
The platform’s integration supports over 30 global payment methods across 140 currencies and claims to be the “only superfan platform certified to report sales to Luminate for Billboard chart eligibility”.
Under the latest partnership, Cinq artists will be able to create and sell digital and physical offerings, including early-access music, limited-edition releases, merchandise, and fan experiences.
Those will be tied to release moments, EVEN said, including pre-release windows ahead of streaming.
“Direct-to-fan is the single biggest opportunity in music: artists owning the relationship with their fans,” said Mag Rodriguez, Founder and CEO of EVEN.
“Historically, that has been a luxury only established artists with resources could build for themselves. With EVEN, the same infrastructure is accessible to every artist, from their first sale to a #1 on the Billboard 200.”
“Direct-to-fan is the single biggest opportunity in music: artists owning the relationship with their fans.”
Mag Rodriguez, EVEN
“Cinq‘s roster represents exactly the global, independent talent this was built to serve,” Rodriguez added.
“Music thrives when fans feel valued,” said Barry Daffurn, Co-Founder and President of Cinq Music Group.
“By partnering with EVEN, Cinq is able to help our artists expand the traditional fan ecosystem.”
Image via Cinq Music
“By partnering with EVEN, Cinq is able to help our artists expand the traditional fan ecosystem.”
Barry Daffurn, Cinq Music Group
“EVEN provides a seamless toolkit for artists to give back to their superfan community in a unique and engaging way,” Daffurn added.
Launched in April 2024, EVEN says it has onboarded more than 500,000 artists across over 3,000 labels and distributors in more than 110 countries.
EVEN says it powered the pre-release campaign for J. Cole‘s The Fall-Off, which debuted at No.1 on the Billboard 200 in February.
Cinq Music is a subsidiary of GoDigital and was founded in 2012.
The Los Angeles-headquartered company says its catalog spans more than 80,000 assets across reggaeton, Música Mexicana, Afrobeats, country, and pop.
GoDigitalraised $230 million in fresh funding in November, taking its total raised to date past $1 billion.
Cinq acquired the master rights to rapper T.I.‘s catalog in 2012 and bought the Beluga Heights label, including Jason Derulo‘s recordings, in 2020.
Early EVEN-powered campaigns under the partnership will feature releases from Derez De’Shon, SoulChef, and Squalla, with additional artists rolling out through the year.Music Business Worldwide
