Škoda has become the first European car brand to offer an online showroom with real-time new car stock availability through Amazon in the UK. Through this platform, customers can browse the full Škoda model range, check local availability, request a test drive, and explore finance options before visiting a chosen Škoda retailer to complete the purchase.
The initiative aims to provide a ‘click to drive’ experience, allowing customers to research and select a vehicle online, and then finalise the transaction and collect their car from a dealership within 2-4 weeks.
Blending online research with dealership support
According to a national survey of 2,000 UK adults commissioned by Škoda UK, 47% of potential buyers value the convenience of researching cars from home. However, 82% still prefer to visit a dealership to complete their purchase, with 78% regarding a test drive as essential. Expert knowledge, product demonstrations, and face-to-face interaction were cited as key factors influencing final purchase decisions.
The survey also found that 77% of respondents spend up to two hours daily browsing online, with 59% citing ease and simplicity as their main reasons for doing so. This highlights a continuing need for digital convenience alongside in-person reassurance when buying a car.
The Škoda online showroom on Amazon enables UK customers to:
- Browse and check real-time local stock availability
- Request a test drive
- Explore and calculate finance options
- Compare models
Matthew Bowden, Director, Škoda UK, said, “Online browsing and research are part of everyday life, which is why we’re so excited to launch the Škoda showroom at Amazon. It gives prospective customers more opportunities to find their next car and see where it’s available, all from the comfort of their home.”
Customers can access the showroom through the Amazon UK website or app. After selecting a preferred model, they are connected to a local Škoda retailer to arrange finance, agree any part-exchanges, and set a collection date.
