For spring 2027, Camille Perry and Holly Wright wanted Tove to feel a little lighter. “We just wanted to bring a bit of joy into the collection,” Wright said in a preview, pointing to an icy aqua satin minidress, and later, a sweep of saturated yolk-yellow silk. “A lot of summer collections don’t feel very summery.” It’s these seasons that Tove takes seriously: in color, fabrication, and clothes conceived around what women might actually want to wear.
That real-life consideration has always sat at the center of Tove, but this season, Perry and Wright loosened its vocabulary further. The familiar push and pull between masculine and feminine was expressed through low-slung, fold over waistbands on trousers, skirts, and shorts, almost like cummerbunds—or, more “like you’ve got your boyfriend’s trousers on and they’re too big, so you fold them over,” Wright explained. There were deep-V knits, fluid satin camisoles, draped string halter necks, and romantic twisted cotton tops. Boyishness was cut with a confident sexiness. There was a crisp summer-weight wool suit, and cotton trousers with some luxurious heft, sharpened by contrast grosgrain ribbons. Low necklines on oversized knits and billowing silk shirts turned the slouchy into something subtly charged.
Summer dressing can often tip into the frou-frou and boho, something the designers were keenly aware of. An oversized, paintbrush-like polka dot was intentionally organic rather than prim, splashed over dresses and shirting. More intricate was an engineered white cotton embroidery, cut into long, clean dresses and separates. “The weight of the cotton adds modernity to it,” said Perry. Tove’s signature clean silhouettes center the craft without the whimsy; the idea was for the woman to remain visible rather than be “worn by all the prettiness.”
Texture provided more tension. Salt-and-pepper knits came in tactile so-called “muesli” yarns for a fun, fringed dress, while sheer black embroidery was layered over a saturated yellow-orange bralette and silk-satin pants. A featherlight silver lamé with a silk base resembled “little silver raindrops,” appearing first in separates and later in a minimal evening dress. The more decorative the material became, the simpler the silhouette: a useful equation for a label whose eveningwear is so prized because it looks fab without ever being fussy.
Tove’s strongest pieces are often the ones that solve a mundane wardrobe problem and elevate beyond the basics. Here there were satin runner shorts and camisoles that move from day to night, and relaxed drawstring trousers that carry jet pockets borrowed from tailoring. Denim is a growing category for the brand: the softly distressed, slouchy Sofie jean was designed with all the sensibilities of some killer vintage pants with a more assured fit for a contemporary female hip and seat. “We all live in jeans,” Wright said. “It’s the reality of how women are wearing this high-low.” The brand’s Mayfair residency late last year saw the Sofie jean become a top seller.
Perry and Wright repeatedly returned to the same word: ease. “We want you to see the vision, see the look and be like, ‘I want to be her.’” Wright said. Or, she already is “her,” with a few Tove separates added to the cart.
