Mahindra & Mahindra Ltd. has opened its new Mahindra India Design Studio (MIDS) in Mumbai. The expanded facility will support the company’s growing auto, farm, and last mile mobility (LMM) portfolio, aiming to attract top design talent and foster innovation by combining digital tools and traditional craftsmanship. MIDS will collaborate with Mahindra Advanced Design Europe (MADE) in the UK to develop globally appealing vehicles with a distinctly Indian identity.
“We are thrilled to inaugurate our future ready Mahindra India Design Studio bringing world class design technologies and tools to create stunning, design outcomes across our Auto and Farm businesses. The new studio will attract the best design talent from India and become a leading automotive design centre in India. The influence of MIDS on our products will be felt for many years to come,” said Pratap Bose, chief design and creative officer of Mahindra & Mahindra Ltd.
Retaining Indian character
The new MIDS significantly expands the original studio established in 2015. This expansion reflects Mahindra’s growth and its focus on design excellence as a key part of its product development strategy. The company has invested in new design infrastructure, advanced technologies, and global best practices.
The studio will play a key role in developing globally recognised vehicles that retain an Indian character. It will also be instrumental in shaping future vehicle experiences.
“The footprint of the space stands doubled to take on and deliver the ever-expanding project portfolio across businesses. End-to-end delivery on projects, from the first concept sketch through to production stands further strengthened with the new working structure that along with the classic design verticals includes new functions such as HMI design, design quality and realisation,” said Ajay Saran Sharma, Sr. vice president of design and head of MIDS.
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