By Anirban Ghosh
New Delhi: Since the Covid-19 pandemic hit the world, luxury cars took precedence among the new launches in India. Out of the total 18 new introductions on the market in 2020-21, 13 were luxury cars including 10 SUVs. Even luxury carmakers preferred SUVs to sedans.
Luxury cars are likely to repeat the performance in 2021 also. More than 70 new luxury vehicles, including brand new vehicles, facelifts and new variants, are set to be launched this year. Industry experts expect the luxury car market to record sales of 28,000 to 33,000 units in 2021, up from 20,000-21,000 last year.
In 2020, Mercedes Benz Ag had 4 new launches. Ferrari had three new launches and all of them were priced above INR 3 crore. Seven of the premium vehicles were in the price range of INR 1crore and INR 3 crore, two in the range of INR 50 lakh and INR 1crore and 3 in the price range of INR 25lakh and INR 50 lakh.
|Vehicle Name||Launch Date||Vehicle Type||Base Price||Units Sold (2020-2021)|
|Nissan Magnite||2nd December||Compact SUV||5.59 Lakh||9,569|
|Kia Sonet||18th September||Compact SUV||6.79 Lakh||63,717|
|Toyota Urban Cruiser||23rd September||Compact SUV||8.62 lakh||16,316|
|Tata Nexon EV||20th December||Electric Compact SUV||14 lakh|
|MG Gloster||8th October||Luxury SUV||29.98 Lakh||2513|
|Audi Q2||16th October||Luxury SUV||34.99 Lakh||NA|
|BMW 2 Series||15th October||Luxury Sedan||37.90 Lakh||NA|
|BMW X3 M||2nd November||Luxury SUV||99.90 lakh||NA|
|Mercedes-Benz EQC||8th October||Electric SUV||1.04 Crore||NA|
|Mercedes-Benz AMG GLE 53||8th September||Coupe||1.27 Crore||NA|
|BMW 8 Series||8th May||Sedan||1.32 Crore||NA|
|Audi RS7||16th July||Sedan||1.94 Crore||NA|
|BMW X5 M||26th November||SUV||1.94 Crore||NA|
|Audi RSQ8||27th August||SUV||2.07 Crore||NA|
|Mercedes-Benz AMG GT||May 2020||Sports Car||2.27 Crore||NA|
|Ferrari Roma||September||Sports car||3.61 crore||NA|
|Ferrari F8 tributo||August||Sports car||4.02 crore||NA|
|Ferrari Stratdale||December||Sports car||7.50 crore||NA|
*(Facelifts of older vehicles are not considered here as new launches)
Tata Nexon EV was the only vehicle in the range of INR 10 lakh and INR 25 lakh.
Non-luxury carmakers like Toyota, Nissan and Kia launched 1 vehicle each in the INR 5 lakh to INR 10 lakh price range.
Surprisingly, India’s largest carmaker Maruti Suzuki did not have any new launches in 2020-21.
ETAuto has previously reported that the share of SUVs or UVs is rising in the Indian PV market. In the past five years, the domestic sales trend has altered in favour of utility vehicles which rose from about 761,485 units in FY17 to 1,019,394 units in FY21.