Air Canada and Jane Goodall Institute of Canada Highlight Unlawful Wildlife Commerce and Biodiversity Challenges

MONTREAL – Constructing on its partnership with the Jane Goodall Institute of Canada (JGIC), Air Canada is launching a brand new initiative to highlight unlawful wildlife commerce (IWT) and its influence on international biodiversity. In collaboration with JGIC and involvement from Dr. Jane Goodall herself, the attention marketing campaign will showcase animals endangered from IWT on the airline’s in-flight leisure welcome screens, social media and extra throughout Earth Month, together with a particular message from Dr. Jane Goodall.

“At Air Canada, our perception is whereas a lot of what we do to scale back our environmental footprint is about leaving much less, we additionally have to do extra to enhance our planet’s fragile ecosystems. As a world airline, we will use our platform to deliver extra consciousness to the unlawful wildlife commerce and the way that impacts total biodiversity. To additional help this essential work, all Aeroplan factors donated to The Jane Goodall Institute of Canada for one week following Earth Day can be matched by Aeroplan. We’re additionally honoured to have fun Dr. Goodall’s ninetieth 12 months by supporting her birthday tour throughout Canada to encourage the subsequent era of environmental stewards,” mentioned Valerie Durand, Head of Investor Relations and Company Sustainability at Air Canada.

Air Canada participates within the IWT combat with a zero-tolerance coverage on carrying banned species, and looking trophies or merchandise related to unlawful wildlife actions. Air Canada grew to become a signatory to the Buckingham Palace Declaration in 2020, and was the primary airline within the Americas to carry the IATA IWT certification, which confirms insurance policies and procedures are in place to scale back the probability of the transportation of unlawful wildlife merchandise. The airline grew to become a member of the United for Wildlife’s North America Regional Chapter which launched in 2022, and has created IWT e-learning modules for all frontline staff and managers in Air Canada Cargo, its freight enterprise.

To additional help The Jane Goodall Institute of Canada’s ongoing surroundings and conservation work, Aeroplan can be launching a Factors Match Week starting Earth Day, April 22-28. All factors donated by Aeroplan members can be matched at 100% by Aeroplan, with all proceeds going on to the JGIC.

Air Canada additionally turns into the primary airline globally to showcase conservation documentaries from Age of Union, a non-profit environmental alliance that helps and makes seen a world neighborhood of changemakers engaged on the bottom to guard the planet’s threatened species and ecosystems.  Dax Dasilva, founding father of Age of Union is a part of The Jane Goodall Legacy Basis’s Council for Hope, a bunch of extremely revered and influential people from the fields of conservation, science, enterprise, authorities, media and the humanities with a shared mission for safeguarding our planet and perpetuating Jane’s legacy as an eternal pressure for good. Clients can discover these documentaries onboard in a newly launched environment-focused movie and TV class, “Our Planet” within the airline’s inflight leisure. Starting in April clients will have the ability to watch The Hall, We Are The St. Lawrence River, CAUGHT, and extra.