On Thursday, the automaker made its debut in the EV segment with the launch of three electric SUVs under its e-tron range- Audi e-tron 50 (INR 99.99 lakh), e-tron 55 (INR 1.16 cr), and Sportback e-tron 55 (INR 1.18 cr), all prices ex-showroom.

New Delhi: German luxury car maker Audi is betting big on electric mobility in India and expects its EV sales volumes to reach 15% of its total sales by 2025. “This is the bare minimum. We will continue to bring more EV products to the country. If everything goes on track, it will probably be even more,” Balbir Singh Dhillon, head, Audi India, said.

On Thursday, the automaker made its debut in the EV segment with the launch of three electric SUVs under its e-tron range- Audi e-tron 50 (INR 99.99 lakh), e-tron 55 (INR 1.16 cr), and Sportback e-tron 55 (INR 1.18 cr), all prices ex-showroom.

In the luxury space, Audi’s new models will compete with the likes of Mercedes-Benz EQC, which was introduced at a price of INR 99.30 lakh in October 2020 and Jaguar I-Pace which was launched in March this year, priced at INR 1.06 cr (all prices ex-showroom).

Globally, Audi AG had earlier announced a five year plan under which it will launch 30 electrified vehicles, including 20 pure electric cars by 2025. “Many of these cars will be coming to India and we will announce another electric car model this year itself, about which we will share details in the subsequent months,” Dhillon said while assuring that the electric cars will not just be limited to the SUV segment.

Audi India has imported these models as Completely Built Units (CBU) and said that it is open to locally assembling these cars in India if the volumes go up a certain level. Talking about the delivery time of these cars, Dhillon said that the company has ordered a “fairly good number of cars into the country which will be available for immediate delivery.”

He further said that Audi India is focusing on electrification and IC engines as of now, but it has not given up on diesel technology.

Talking about the impact of semiconductor shortage on the production schedules of global automakers, the maker of the Q5 and Q7 SUV said that the planning cycle for luxury cars is about six to nine months, due to which the company has not been impacted much as of now. “But going forward there can be an impact. Since the situation is developing on a weekly basis, it is difficult to say how much the impact will be.”

Bullish on the EV market in India, Dhillon recalled that the automaker started its work on electrification in 2019 when the company got e-tron in India for the first time as a test vehicle.

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Audi e-tron 50 is priced at INR 99,99,000, e-tron 55 at INR 1,16,15,000 while e-tron Sportback 55 comes at a price of INR 1,17,66,000. (All prices ex-showroom).

Out of the total 18 new introductions on the market in 2020-21, 13 were luxury cars including 10 SUVs. They are likely to repeat the performance in 2021 also. More than 70 new luxury vehicles, including brand new vehicles, facelifts and new variants, are set to be launched this year.

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