CASE Construction Equipment, a brand of CNH Industrial, has outlined plans to position its Pithampur facility in Madhya Pradesh as the company’s global hub for construction equipment production.
Speaking during a recent media interaction, Emre Karazli, Vice President, Construction Segment, APAC & AME, said, “India is becoming a major global supplier for CNH, both for construction equipment and agricultural machinery. About 80 per cent of CNH’s requirements for the Asia Pacific region come from our plant in Pithampur.” He further added, “India is one of the strongest in the global picture supplier base for the rest of CNH.”
Currently, the Pithampur plant accounts for nearly half of CASE Construction Equipment’s revenue from exports, with machines shipped to more than 120 countries. To date, over 20,000 units have been exported from the facility, a testament to its growing strategic importance.
The plant, one of CNH’s largest globally by volume, is noted for its high level of operational efficiency. It can manufacture one machine every 16 minutes, producing up to 18 backhoe loaders and six compactors daily. The plant is also expanding its product range to serve both domestic and international markets.
Focus on localisation, inventory strength and expanding product portfolio
CASE is working to localise more components and supply chains to boost cost competitiveness without compromising quality. The company sees India’s lower labour costs, strong talent pool, and evolving regulatory landscape—now aligned with global emission standards—as critical advantages for expanding its global competitiveness.
Shalabh Chaturvedi, Managing Director, CASE India & SAARC, highlighted the company’s preparedness to meet demand, noting that the Pithampur plant holds around ₹100 crore worth of inventory to ensure consistent supply and faster customer deliveries. He also emphasised CASE’s broader market development approach, stating, “CASE is expanding its dealer network in India, especially in areas with new infrastructure projects like the Bharat Mala project.”
The company is preparing for shifts in market demand, with plans to manufacture mini excavators in India aimed at APAC and North American markets. Increased investment in workforce training is also underway to equip technicians with skills necessary for handling the advanced electronic systems and sensors now incorporated in Stage V-compliant machinery.
Launch of BS (CEV) stage V-compliant machines
CASE also announced the rollout of its first BS (CEV) Stage V-compliant machine for the Indian market from the Pithampur facility. This marks the start of local manufacturing for an upgraded portfolio that includes the newly launched 952 NX and 450 NX vibratory compactors, as well as the refreshed 1107 NX compactor. Advanced backhoe loader models, including the 770 NX, 770 NX Magnum, and 851 NX, have also been introduced.
The backhoe loaders and compactors are powered by the FPT F28 engine, meeting the latest emission norms while offering improved fuel efficiency and reduced environmental impact. Operator-focused enhancements, such as digital instrument clusters, ergonomic controls, and integrated telematics via the myCASE Construction platform, have been incorporated into the new models.
“With the rollout of BS (CEV) Stage V-compliant equipment from our Pithampur facility, we are bringing globally benchmarked, sustainable technologies to India while reinforcing our global supply chain. This milestone reflects our unwavering commitment to advancing environmental stewardship, engineering excellence, and localisation aligned with India’s long-term infrastructure goals,” Karazli said.
India’s role
CASE Construction Equipment has been present in India since 1989 and is widely recognised for its vibratory compactors and backhoe loaders. As the company sharpens its focus on making the Indian facility its number one construction equipment manufacturing plant globally, the Pithampur unit is set to play an increasingly central role in CNH’s international strategy.
