Hindustan Zinc Limited, India’s largest zinc producer, has launched Zinc Freight Bazaar, a one of its kind digital logistics management system in India’s non-ferrous metals sector, to streamline procurement, enhance customer experience, and simplify logistics.
This initiative provides customers with live tracking, a logistics planner, and a bidding tool, aiming to improve efficiency and production planning as zinc’s role in infrastructure development grows.
The platform addresses previous operational inefficiencies by offering an end-to-end digital solution for procuring critical metals.
Designed with a focus on user experience, Zinc Freight Bazaar facilitates robust production planning and enables customers to make well-informed logistics decisions.
Arun Misra, CEO of Hindustan Zinc Limited, said “At Hindustan Zinc, we have always prioritised a customer-first approach to enhance the critical metal buying experience. With the integration of digitalisation, we are taking a decisive step forward in delivering a seamless, tech-enabled experience. This platform simplifies procurement and reinforces our commitment to building a future-ready supply chain. This platform will empower manufacturers with improved production planning while providing a unified solution for logistics management.”
