HP introduced Monday it was rebranding its client and business PC portfolios in a bid to streamline its product choices. Beneath the rebranding initiative, HP’s client PC lineup will now include a single prefix, “Omni,” adopted by a signifier representing the product class. All laptops will carry the “OmniBook” moniker, whereas all-in-one desktops will tackle the “OmniStudio” branding. Conventional desktops, however, can be known as “OmniDesk.” HP additionally introduced the evolution of its business PC manufacturers to HP EliteBook and HP ProBook.

Whereas the corporate’s client laptops will tackle the “OmniBook” prefix, its gaming laptops will proceed to launch beneath the prevailing Omen model, HP confirmed in a press launch.

Along with the buyer portfolio, HP confirmed that it was streamlining the naming conventions for its business PC manufacturers, HP EliteBook and HP ProBook, to realize a “extra cohesive and constant portfolio.”

Alongside the branding modifications, every HP system will now embody a quantity in its branding to determine hierarchy of merchandise. Decrease-end merchandise within the portfolio will start with the quantity ‘2′ and can go up until ‘10′, represented by an “X”. HP mentioned that client PCs will carry odd numbering (3, 5, 7), whereas business PCs will include even numbers (2, 4, 6, 8) of their names.

“The numbering system will assist prospects shortly perceive the hierarchy of the portfolio, with greater numbers indicating elevated efficiency and superior options,” HP mentioned.

HP’s high-end premium choices, however, will include the “Extremely” moniker as an alternative of a quantity. Moreover, the corporate can even utilise descriptive modifiers to determine distinction between completely different kind components, equivalent to “Fold” for twin screens and “Flip” for convertible PCs.

The corporate additionally launched a brand new emblem for its AI PCs. The HP AI Helix emblem can be current on the corporate’s AI-powered PCs, which is able to include options equivalent to HP AI Companion and Poly Digicam Professional. The corporate additionally mentioned its AI PCs can be geared up with safety towards AI-generated threats.


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