IBM and Scuderia Ferrari HP have partnered to launch an AI-powered mobile app in English and Italian for Formula 1 enthusiasts, The app provides AI-generated race summaries, post-race data visualisations, historical insights, fan messaging, interactive polls, and iconic race highlights.
Available on Apple App Store and Google Play Store, the app combines data and AI technologies with Scuderia Ferrari’s historical data to reimagine the digital fan experience.
The new Scuderia Ferrari HP mobile app aims to connect the team’s global fanbase of nearly 400 million Tifosi more closely with the cars, drivers, and races they follow.
Key highlights
-IBM watsonx powers all-new Race Centre and Racing Insights
-AI-driven tools designed to provide fans with a more immersive experience during race weekends.
-AI-generated race summaries, providing post-race recaps of the Scuderia Ferrari HP team’s performance within hours of a race’s conclusion.
-Large language models (LLMs) on watsonx transform complex race data into narratives that include reflections from the Scuderia Ferrari HP drivers and team principal.
“IBM and Ferrari are bound by a shared commitment to progress, innovation and excellence,” said Jonathan Adashek, Senior Vice President of Marketing and Communications at IBM. “With AI, we’re creating a new blueprint for digital fan engagement that brings fans even closer to Scuderia Ferrari whether it’s race weekend or not. The app is built with the same data and analytics technologies used by IBM clients across industries to achieve enhanced customer experiences, help their employees reach new levels of productivity and make more informed, data-driven business decisions.”
A more personalised application
Beyond the Race Centre, IBM and Scuderia Ferrari have introduced new app features designed to deliver personalised and interactive fan experiences year-round.
“This app is about bringing all our fans closer to the heart of the racing world of Ferrari,” said Lorenzo Giorgetti, Chief Racing Revenue Officer, Ferrari. “With IBM’s cutting-edge AI technology and our shared commitment to innovation and excellence, we are creating a digital experience worthy of the Ferrari name. The project has just been launched and will become more and more comprehensive in the next few months, maximising the potential of the tools that IBM is putting at our disposal. I can’t wait to see the fans interacting with this new app, entering a new dimension of the Ferrari experience.”
