UN Tourism returned to ITB Berlin, bringing its new identify and look to the main journey commerce honest and uniting the sector round its concentrate on sustainability, investments and collaboration.
Secretary-Normal Zurab Pololikashvili joined the Governing Mayor of Berlin, Kai Wenger, and different private and non-private sector leaders in formally opening the ITB Berlin 2024 occasion. He mentioned: “Tourism’s return means a lot to so many individuals. Tourism is a good uniting power. Collectively, we’re rising new areas of our sector, to construct higher resilience and unfold the advantages of tourism even wider.” On the opening, the occasion’s host, Messe Berlin was acknowledged for its 40 years as a UN Tourism Affiliate Member and for its key position in advancing worldwide conferences and occasions tourism and fostering partnerships within the German capital.
Below its new look and identify, UN Tourism as soon as once more made ITB Berlin a prime platform for high-level collaboration and for advancing a number of of its key priorities for the sector:
Higher information for deeper transformation
UN Tourism and the World Tourism Cities Federation (WCTF) launched a joint report highlighting the necessity to measure the social and environmental impacts of tourism in city locations in a more practical and harmonized method. The report stresses the significance of embracing large information and different types of know-how and appears forward to the creation of a primary international city tourism database.
The launch of the publication is available in the identical week that each one 193 UN members adopted the Statistical Framework for Measuring the Sustainability of Tourism (MST).
Accelerating Local weather Motion
Persevering with its main position within the One Planet Tourism Community and the Glasgow Declaration, UN Tourism launched Coverage Steering to Assist Local weather Motion by Nationwide Tourism Administrations (NTAs). The information will help NTAs all over the place to develop insurance policies and create initiatives designed to speed up the shift in the direction of a low-carbon sector The information, which additionally comprises examples of finest observe, was developed after consultations with Ministries of Tourism of Member States. The steering is complemented by a Glasgow Declaration Engagement Pack, with sensible suggestions on the best way to get began on local weather motion in tourism. Additionally at ITB Berlin, UN Tourism officers participated in a roundtable occasion on Reconciling Security and Sustainability.
Moreover, bringing collectively its concentrate on rural improvement, gender equality and sustainability, UN Tourism additionally participated in a particular aspect occasion, Sustainable Rural Tourism: A Basis for Biodiversity Preservation and Gender Equality – Potentials and Interactions, offering insights and finest observe suggestions.
Working carefully with Member States
Inside the framework of ITB 2024, UN Tourism Secretary-Normal Pololikashvili held a sequence of high-level bilateral conferences with Ministers of Tourism and different high-level representatives from Member States from internationally. The conferences served to advance plans for joint tasks and for key upcoming UN tourism occasions.
Vicky is the co-founder of TravelDailyNews Media Community the place she is the Editor-in Chief. She can also be liable for the each day operation and the monetary coverage. She holds a Bachelor’s diploma in Tourism Enterprise Administration from the Technical College of Athens and a Grasp in Enterprise Administration (MBA) from the College of Wales.
She has a few years of each tutorial and industrial expertise inside the journey business. She has written/edited quite a few articles in numerous tourism magazines.
