International Tractors Limited (ITL), owner of the Sonalika and Solis tractor brands, reported record-breaking tractor sales for FY25. The company achieved 1,53,764 total tractor sales, resulting in a 14.8 per cent overall market share.
This success is attributed to strong domestic performance and the popularity of Sonalika’s heavy-duty tractor range in India and over 150 countries. The company also debuted on the Fortune 500 India list, ranking 237th among the top 500 largest companies and securing a spot among the top 10 auto brands.
“Our determination to be farmer’s true partners throughout FY25 has helped us to clock our highest ever 1,53,764 overall annual tractor sales and 14.8 per cent overall market share. Trust and credibility have always been the cornerstones of Sonalika and our initiatives such as One Nation-One Tractor-One price and showcasing tractor prices on our website are revolutionising the industry to ensure transparency that was always missing in the ecosystem and helped us earn farmer’s trust,” said Raman Mittal, joint managing director, International Tractors Limited.
What led to this success?
The company’s “One Nation-One Tractor-One Price” initiative and transparent online pricing contributed to their success. The company also introduced new tractor models, such as the Cheetah series designed for orchard and vineyard applications, while Sonalika’s heavy-duty tractor range played a significant role in ITL’s record sales performance.
The company’s production facility in Hoshiarpur, Punjab is recognised as the world’s number one integrated and robotic tractor plant.
