Barely every week after ending a bitter feud together with his brother, Liam Gallagher goes solo but once more.

Oasis followers needn’t panic, nonetheless. The frontman has been introduced as the brand new face of the style model Stone Island, fronting its autumn and winter marketing campaign.

He has been a fan of the label for years, even lugging its parkas on tour in the course of summer time. In July 2017, he pleaded to the “cunt” who stole a few of the model’s signature jackets from his resort room on the Glastonbury competition at hand them again, including “all will probably be forgiven”.

Different names concerned embody DJ Peggy Gou – the primary girl to be featured in a Stone Island marketing campaign, the actor Russell Tovey and the skateboarder Sage Elsesser.

A promotion for Stone Island’s AW 24/25 marketing campaign that includes Liam Gallagher. {Photograph}: Stone Island

In his youthful years, Gallagher was maybe greatest recognized within the vogue world for crashing the Versace catwalk in 1996. Final yr, he teamed up with Adidas to launch its LG2 SPZL X trainers, that are white with bottle inexperienced stripes.

He even arrange his personal vogue label, Fairly Inexperienced, in 2009. The road, which was launched two months earlier than Oasis’s first breakup, included polo shirts, knitwear, coats and sneakers.

Whereas it launched to giant fanfare, with 100,000 followers vying for objects on its opening day, crashing its web site within the course of, the label’s reputation waned. The corporate fell into administration in 2019 and was purchased by JD Sports activities.

Gallagher’s 24-year-old son, Lennon, has additionally made a foray into vogue, not too long ago starring in a Burberry marketing campaign.

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Different manufacturers have regarded to capitalise on the Oasis reunion. Levi’s has launched a group of band T-shirts to have fun 30 years of the band’s debut album, Positively Perhaps. Luxurious streetwear model Signify Clothes posted an image of a collaboration T-shirt with the band.

The previous few months have been labelled “brat summer time” by many. Some Oasis followers have already referred to as subsequent July and August “Wonderwall summer time”. What color would change this yr’s key color, lime inexperienced, just isn’t but recognized. If Noel has any say, will probably be something however beige.

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