Dakota Johnson Is Here to Remind You That Sexual Wellness Is Self-Care

Not only is Maude a WOC-founded company, it is boldly and intelligently forward thinking in an industry where the conversation and narrative around intimacy products is antiquated. I believe that sexual wellness is a fundamental human right. Consensual sex and intimate pleasure is self-care for all bodies. Every human should have access to quality sexual products regardless of their gender, adult age, or sexuality.

What sets Maude apart from other sex toy and sexual wellness brands?
The sexual wellness industry has been owned by the same legacy companies for 100 years. The conversation is outdated and not conducive to contemporary humans. Customers usually face exclusively male or female focused product, or it is about being ‘naughty’ or ‘raunchy’ etc. Sexual wellness is self-care. To me, taking care of your body in a sexual way should be the same as taking care of your body in terms of nutrients, skincare, exercise, etc. Sex is important and special, and should be treated as such.

What is your favorite Maude product and why?
I love a good vibe, for obvious reasons. But the pH-balanced Wash is wonderful. I am really soothed by the idea that a product I use on my body is helping my body be the best version of itself.

Why is sexual wellness so important, and why do we need to normalize conversations around it?
 Sexual wellness is essential to all humans. It is so important that every human feels included in and able to access this form of self-care, and that the conversation around sexual health is destigmatized. For too long sexual health has been poorly marketed, hyper aggressive, and highly gendered. Maude is focused on making sexual care a part of your wellness routine. While creating products and access to education and awareness about your own body and sexuality, we create the opportunity to properly care for your sexual self, free of taboo.

Photo: Daniela Spector; Courtesy of Maude

Sex positivity and pleasure are more top of mind for people than ever before. Why do you think that is?
 I think a lot of human beings have been evolving to a consciousness where the concept of all consensual sex, sexualities, orientations, gender expression and sexual self-care are no longer viewed as cloaked in shame or depravity, but rather essentially healthy and to be respected and nurtured. I think humans are tired of feeling like something so primal, so profoundly a part of being human, is not widely accepted let alone nurtured and given proper attention and education. Sex is the most intimate thing humans can do and I would love to see a world where not only do we become nonjudgmental and respectful of sex and our bodies, but we learn to give ourselves and our partners the proper care and attention our sweet human bodies deserve.

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