Meta Platforms has canceled plans for a premium mixed-reality headset supposed to compete with Apple’s Imaginative and prescient Professional, the Info reported on Friday.
The corporate instructed staff at its Actuality Labs division to cease work on the machine this week after a product evaluate assembly, the report stated citing two Meta staff.
The axed machine was internally code-named La Jolla and was scheduled for launch in 2027, the report stated. It was going to include ultrahigh-resolution screens generally known as micro OLEDs — the identical show know-how utilized in Imaginative and prescient Professionals.
The digital and blended actuality headset market gained renewed consideration with Apple’s entry final 12 months, however its Imaginative and prescient Professional has struggled to promote because of the pricy $3,500 tag.
Meta’s Actuality Labs division, liable for creating and advertising the Quest line of headsets, has incurred billions in losses. Nonetheless, CEO Mark Zuckerberg stays optimistic about the way forward for augmented and digital actuality applied sciences.
The present line of Quest headsets embrace the Quest 2, which retails for $200, and the Quest 3 for $500.
Meta had stopped manufacturing of the Quest Professional — its most costly headset priced at $999 — in 2023 after encountering weak gross sales and poor critiques, in accordance with the Info report.
Meta didn’t instantly reply to a Reuters request for remark.
© Thomson Reuters 2024
