Auto-tech company Cipia announces its first purchase order (PO) from Tier 1 Technomous, and said it has begun production with China’s SAIC Motor. The auto-tech firm is delivering Driver Sense (DMS) for integration in the Roewe RX5 MAX car model running on TI TDA4VM SoC, with production already underway. Cipia provides automakers and fleets with advanced AI-based in-cabin sensing solutions for driver monitoring (DMS) and interior monitoring (OMS).
The project joins other car models already in serial production with Driver Sense on board; among them a model by a US electric vehicle manufacturer. The project with Technomous for SAIC was included in Cipia’s IPO prospectus as part of the design wins and forecasted lifecycle value.
David Tolub, CEO, Cipia said, “We are delighted to partner with Technomous and SAIC Motor, and begin the serial production of a vehicle which integrated Cipia’s Driver Sense less than a year after kickoff. The integration of the system in such a short time span is a testament to the quality of the solution and service level, and offers automotive manufacturers the ability to remain at the edge of technology and safety, and enjoy a competitive advantage in the market.”The computer vision and AI technology powering Cipia’s flagship product, Driver Sense, monitors and analyzes the driver’s behaviour by detecting visual attributes such as eyelids, pupils, gaze direction, etc., and translating them to the physiological state of the driver (drowsiness, distraction, talking on the phone, etc.), enabling life-saving warnings and actions, said the company.
According to research from Continental China and non-profit organization HCVC, 74% of people who survived road traffic accidents attributed the main cause to distracted driving. With the growing number of distractions in cars coupled with an overreliance on semi-autonomous driving features, there is a clear need for technology to mitigate the dangers of distracted driving.