Bengaluru: Outplay has raised $7.3 million from Sequoia Capital India in its Series A round, as the sales engagement platform looks to ride the tailwind of digitisation of outbound sales due to the Covid-19 pandemic.

Founded in 2018 and launched in the subsequent year, Outplay helps automate and personalise sales calls and brings conversations from multiple channels such as email, phone, SMS, LinkedIn, Twitter and chat into a single interface.

“Outbound sales teams are truly the dark horse of the sales organisation—the targets are high, but the methods aren’t scientific,” Outplay’s chief executive officer Laxman Papineni said. “Outplay is committed to making outbound outreach data-driven, so that sales teams are talking only to the warmest prospects at any given point across multiple channels, optimising time and resources.”

The startup has seen its revenue grow four times and team size treble in the four months since
it raised $2 million seed capital from Sequoia India’s Surge accelerator programme, of which it was a part.

Customers have been able to qualify prospects faster and grow their sales pipeline by 300% using its tool alongside inbound chat, it said.

“Outbound sales needs are evolving rapidly, and reps now need personalized, automated and contextual tools to drive sales which Outplay is successfully enabling,” said Harshjit Sethi, principal at Sequoia India. “Sales reps spend an average of four hours per day on Outplay, demonstrating the effectiveness of the product which has category-leading customer reviews.”

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