Report: Cosmetic Services Firm Ideal Image Preparing for IPO

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Botox. Shutterstock.

Ideal Image, which provides services including laser hair removal, botox and skin lifts, is exploring a US initial public offering, according to people with knowledge of the matter.

The company, which is majority-owned by private equity firm L Catterton, is working with advisers ahead of a potential listing that could occur as soon as this year, the people said. A decision around the timing of the company’s public markets debut hasn’t been finalised.

L Catterton, TPG Growth and Ideal Image declined to comment.

Tampa, Florida-based Ideal Image, led by chief executive David Prokupek, describes itself as North America’s top aesthetics brand. It offers virtual consultations and provides in-person treatments including some dedicated to anti-aging and body-sculpting. It operates in U.S. states including California, New York and Arizona, as well as in Canada, its website shows.

In May, TPG Growth said it had acquired a significant minority stake. “Ideal Image’s unique tele-consultation experience and broad point-of-care offering has proven to resonate incredibly well with clients,” Heather Smith Thorne, a TPG Growth partner, said at the time.

European Wax Center Inc., a waxing-services company backed by investment firm General Atlantic, went public in August and has seen its shares rise by more than 60 percent since its debut.

By Gillian Tan

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