The StreetSmarties marketing campaign, a collaborative street security initiative by Envalior and ETAuto, has efficiently concluded its impactful journey throughout 5 main Indian cities: Delhi-NCR, Gujarat, Bangalore, Mumbai, and Pune. This marketing campaign, designed to instill essential street security habits in younger minds, notably pre-primary and center faculty college students, has left a long-lasting impression on 1000’s of kids, nurturing a era of accountable street customers.
India, which grapples with one of many highest charges of street accident fatalities globally, sees over 1.5 million lives misplaced to street crashes yearly. This initiative sought to deal with this urgent difficulty by educating youngsters, who symbolize the way forward for the nation, on the significance of street security.
All through the marketing campaign, the main focus was on interactive studying, making the idea of street security partaking and memorable for the scholars. In every metropolis, the marketing campaign reached out to 10 colleges, the place college students had been launched to the basics of street security by way of a collection of inventive and collaborative actions.
College students participated in numerous workout routines, together with the creation of site visitors indicators, the event of street security slogans, and role-playing eventualities at intersections. These actions not solely educated them about site visitors guidelines but additionally inspired them to suppose critically in regards to the significance of security on the roads.
The marketing campaign’s success is obvious within the enthusiasm and creativity displayed by the scholars. As they designed posters, wrote poems, and drew intersections, they weren’t simply studying but additionally turning into advocates for street security in their very own communities. Their work was celebrated with awards and certificates, acknowledging their efforts and reinforcing the importance of the teachings discovered.
Key figures from Envalior, together with Cheeranjeev Ajmera, Regional Enterprise Controller, and Vikram Patil, Director of New Enterprise – Speciality Supplies, India and MEA, emphasised the significance of embedding these security rules at a younger age. “By partnering with ETAuto, now we have created 3,000 street security champions, younger ambassadors who will unfold consciousness amongst their pals and households, serving to India to develop into a safer nation sooner or later.”
The marketing campaign additionally highlighted the broader societal advantages of such instructional initiatives. “If children are in a position to imbibe the principles and rules of driving safely and following street indicators correctly, I believe India will quickly develop into a rustic with fewer accidents and safer roads,” added Patil.
Because the StreetSmarties marketing campaign concludes, it leaves behind a path of constructive affect. The 1000’s of younger street security champions created by way of this initiative are anticipated to hold ahead the message of security, contributing to a future the place the roads are safer for everybody.
For extra insights and particulars on the StreetSmarties marketing campaign, tune in to ETAuto.
