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The Saudi Public Funding Fund (PIF) will grow to be the firstever naming companion of the WTA’s rankings, the 2 organisations introduced on Monday, as a part of a multiyear partnership.
NEW YORK: The Saudi Public Funding Fund (PIF) will grow to be the first-ever naming companion of the WTA’s rankings, the 2 organisations introduced on Monday, as a part of a multi-year partnership.
The announcement marks the PIF’s newest foray into tennis, after the boys’s ATP tour additionally signed a multi-year “strategic partnership” earlier this yr.
“Collectively, we stay up for sharing the journey of our gifted gamers throughout the season, as we proceed to develop the game, creating extra followers of tennis and galvanizing extra younger folks to take up the sport,” WTA Ventures CEO Marina Storti mentioned in an announcement.
It was introduced final month that the season-ending WTA Finals can be held within the Saudi capital Riyadh from 2024-2026, with the Saudi Tennis Federation providing file prize cash of $15.25 million this yr.
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