Beedle, who held the role of chief creative director at AllSaints for a decade, is leaving the British fashion retailer to focus on Shoreditch Ski Club, the sustainability-centred winter clothing brand he launched in 2018.  In addition to overseeing design, Beedle also introduced accessories and fragrances during his time at AllSaints.  

“We wish him all the best for the future and are excited to see Shoreditch Ski Club grow,” the company said in a statement.


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