The UK government’s proposed changes to how public service broadcasters are promoted on digital platforms have sparked a political row, with Reform UK leader Nigel Farage accusing the Labour government of attempting to “seize control” of YouTube’s algorithm.The controversy follows the launch of the government’s public consultation, “Watch this space: A new strategic direction for UK media,” which examines how audiences increasingly consume news through platforms such as YouTube and TikTok instead of traditional television.As part of the consultation, ministers are considering measures to improve the visibility of content from public service broadcasters, including BBC, ITV, Channel 4 and Channel 5, on digital platforms.The government says the objective is to ensure authoritative and trusted news remains easy to find as media consumption habits evolve.The proposals have, however, prompted concern among creators after YouTube sent notifications warning that the rules could affect how content is recommended on the platform.In its message to creators, YouTube said the proposed regulations could require it to “put some channels above others,” potentially affecting the discoverability and growth of independent creators.The platform urged creators to review the proposals and submit responses during the government’s consultation under its #KeepYouTubeYours campaign.According to YouTube, the proposed framework could compel the platform to give preferential prominence to content from mainstream public service broadcasters, potentially reducing the visibility of other creators.The proposals have also sparked debate on social media, where critics argued the changes could restrict users’ ability to choose what content they see and raised concerns about freedom of expression.Others defended efforts to ensure reliable news sources remain prominent online amid the spread of misinformation.Farage strongly criticised the proposals, alleging that Labour wants to “artificially boost” content from the BBC and Channel 4 while “suffocating independent journalists and producers.”Farage also alleged that parts of the UK’s mainstream media have long displayed editorial bias on key political issues, arguing that many viewers have turned to platforms such as YouTube and X in search of alternative voices. He said a Reform UK government would scrap the proposed measures.The government has invited responses to the consultation from creators, media organisations and members of the public before a final decision is made on whether any regulatory changes should be introduced.
