American IT agency Accenture on Tuesday introduced its collaboration with Adobe for growing industry-specific options utilizing Adobe Firefly and different generative AI fashions of the latter. Accenture mentioned it would combine Adobe Firefly Customized Fashions into the advertising and marketing providers provided by Accenture Music, the corporate’s digital artistic providers, offering organisations with industry-specific data obligatory to coach fashions on their proprietary information and model tips.
“With an preliminary concentrate on the retail and shopper items, automotive, monetary providers and well being industries, the brand new options will leverage Accenture’s in depth information and AI engineering capabilities and systematic strategy to accountable AI, coupled with its strategy to driving unified model experiences,” the corporate mentioned.
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Accenture Music CEO David Droga mentioned the demand for scalable generative AI options is rising.
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“By bringing collectively Adobe expertise with Accenture Music’s tech-powered creativity, we may also help democratize the flexibility for groups to develop artistic property and speed up content material provide chain transformation,” he mentioned.
