Indian dairy model Amul’s contemporary milk will quickly be obtainable within the worldwide market, with the Gujarat Cooperative Milk Advertising and marketing Federation (GCMMF) launching 4 variants in america inside every week. In keeping with the model’s announcement, this initiative is taken to cater to the Indians and the Asian inhabitants settled within the US. This additionally makes it a first-of-its-kind initiative to promote contemporary Amul milk outdoors India. “I’m happy to tell you that Amul shall be launching its contemporary milk merchandise in america of America,” mentioned Jayen Mehta, Managing Director of Gujarat Cooperative Milk Advertising and marketing Federation (GCMMF), which operates Amul.
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As per a PTI report, GCMMF has tied up with a 108-year-old dairy cooperative within the US, the Michigan Milk Producers Affiliation (MMPA), to launch contemporary milk available in the market. The report additional reads that whereas the milk assortment and processing can be performed by MMPA, GCMMF will do the advertising and branding of Amul contemporary milk. Nonetheless, “the recipe can be ours,” confirms Jayen Mehta.
In the course of the announcement at an annual assembly in Detroit, Jayen Mehta additional knowledgeable that within the subsequent one week “Amul Taaza, Amul Gold, Amul Shakti, and Amul Slim-n-Trim” are anticipated to be obtainable in locations like New York, New Jersey, Chicago, Washington, Dallas, and Texas amongst others. Over time, the model can be seeking to launch contemporary milk merchandise together with paneer, curd, and buttermilk within the US market.
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For the uninitiated, GCMMF is already exporting Amul merchandise to greater than 50 international locations world wide.
