2.3 Airline Advertising Workshop of the Athens Worldwide Airport “Let’s make the appropriate transfer”.
Specializing in the artwork of technique with the Athens Worldwide Airport, the worldwide airport business, in addition to the broader aviation sector “chessboard” wanting forward, the airport’s Airline Advertising Workshop was staged once more this yr, within the presence of greater than 200 attendees.
Titled “Let’s make the appropriate transfer”, AIA’s 2.3 Airline Advertising Workshop took business professionals to the world of the last word technique recreation, which isn’t any aside from chess, inviting the Athens Airport Group to proceed collectively making… “the appropriate transfer”.
Mr. Dimitris Fragakis, Secretary Normal, Greek Nationwide Tourism Group.
As soon as once more this yr, distinguished visitor audio system from the fields of aviation, tourism and economic system, state-of-the-art expertise and digital transformation, turned the eyes of the viewers to the strategic determination – making and to the challenges forward.
Past the areas of the aviation and the economic system chain, a particular second of this yr’s Workshop was when chess legend Garry Kasparov guided the viewers to the “coronary heart” of this yr’s Convention, the Artwork of Strategic Considering.
Mr. Olivier Jankovec, Director Normal ACI Europe.
With a variety of subjects, as yearly, the synthesis of the audio system and the fields they handled, unfolded as follows:
- The Introduction, the “Arbiter’s Name” as in chess, was as yearly made by Mrs. Ioanna Papadopoulou, Director, Communications & Advertising, AIA, adopted by the 2023 Athens Market Overview & Outlook – “Τower’s Pawn Opening” AIA Airline Advertising & Growth Crew
- State of the European Airport Business – “The European Grasp’s Transfer” by Mr. Olivier Jankovec, Director Normal ACI Europe
- Experiencing Athens: Guests’ Satisfaction Evaluation 2023 – “The Athenian Gambit” by Mrs. Maripola Kotsi, Head, Market Insights & Buyer Expertise, AIA, and Mr. Stefan Merkenhof, GBR Consulting
- Tourism & Journey Market Technique – 2024 & Past – “The Tourism Sport”, a dialogue with Mr. Dimitris Fragakis, Secretary Normal, Greek Nationwide Tourism Group, moderated by journalist Mrs. Lila Kountourioti,
- Lengthy Haul market Challenges & Alternatives: The Norse Atlantic Airways Case – “The Norse System”, a dialogue with Mr. Bjørn Tore Larsen, CEO, Norse Atlantic Airways, moderated by Mrs. Ioanna Papadopoulou, Director, Communications & Advertising, AIA
- The Workshop Talks- “King aspect castling talks”
- Digital transformation: rising the percentages of success, offered by Dr. Jan Siewert, Senior Supervisor Digital Transformation, AviAlliance
- Enontekiö Airport, a novel case of airport operations, by Mr. Marko Halla, CEO / Airport Supervisor, Enontekiö Airport
- IPO – “AIA’s Legendary Transfer”:
– Opening Handle by Mr. Michail Kefalogiannis, Chairman of the Board of Administrators, AIA
– “Public Markets in 2024 & Past: The ATHEX Group case” – a dialogue with Mrs. Violeta Spyropoulou, President, CFA Society Greece, and Mr. Yianos Kontopoulos, CEO, Athens Alternate Group, moderated by Mr. Eleftheriou Georgios, Supervisor, Investor Relations, AIA - Making the Proper Transfer: The Artwork of Strategic Considering – “The Scholar’s Mate”, Mr. Garry Kasparov, Former World Chess Champion/ Chairman of the Human Rights Basis; Creator and Public Speaker
Mr. Garry Kasparov
The Workshop’s programme was concluded with the Closing Remarks and a “Test Mate” message of Mr. Yiannis Paraschis, Managing Director (CEO) of Athens Worldwide Airport, who referred to the excellent outcomes of the earlier yr, and to the distinctive cooperation throughout your entire Athens airport neighborhood in 2023, with the airport managing to considerably exceed not solely the efficiency of 2022, but in addition to surpass the earlier report of the pre-pandemic yr 2019. Within the context of his highlights of worldwide challenges, amongst which geopolitical volatility and digital transformation, Mr. Paraschis positioned particular emphasis once more this yr to the main situation of the setting, elaborating on the subsequent targets of the Athens Worldwide Airport to win the massive guess of sustainability.
The Workshop included, as yearly, the annual AIA awards offered to the airways with probably the most profitable growth in 2023. Athens Worldwide Airport as soon as once more awarded the airways that recorded the quickest progress through the earlier yr, recording important progress charges and elevated passenger site visitors on their scheduled companies to and from Athens.
The airways’ awards for the 2023 efficiency, had been:
- Quickest Rising Airline within the Home Market
Winner: Aegean
Extremely Recommended: SKY categorical
- Quickest Rising Airline in Western Europe
Winner: ITA Airways
Extremely Recommended: SKY categorical
- Quickest Rising Airline in Jap Europe
Winner: Wizz Air
Extremely Recommended: Air Serbia
- Quickest Rising Airline within the Center East
Winner: Qatar Airways
Extremely Recommended: Wizz Air
- Quickest Rising Airline in Africa
Winner: Aegean
Extremely Recommended: EGYPTAIR
- Quickest Rising Airline in Asia
Winner: Scoot
Extremely Recommended: Air China
- Quickest Rising Airline in Jap Europe in America
Winner: Emirates
- Quickest Rising Airline on a seasonal route / Europe
Winner: Jet2
Extremely Recommended: Norwegian
- Quickest Rising Airline on a seasonal route / America
Winner: Delta Air Strains
Extremely Recommended: Air Canada
- “Better of the Prime 10 Airways” Award for 2023
Winner: Wizz Air
- Total Site visitors Efficiency Award for 2023
Winner: Aegean
Extremely Recommended: SKY categorical
AIA’s particular award “You’re An AΘenian, too!” was offered to Mr. Stefan Merkenhof, GBR Consulting, for his contribution for a few years, surveying the Athenian chessboard of holiday makers!
This yr’s airline awards had been offered with within the inventive approach of actors Dimitris Makalias and Zissis Roubos.
Mrs. Ioanna Papadopoulou, AIA, Director Communications & Advertising.
Ioanna Papadopoulou, Director of Communication & Advertising of AIA, said: “With nice pleasure, as all the time, and – primarily with Strategic Considering this yr – we had been delighted to prepare the airport’s annual flagship occasion with this yr’s idea being “The Artwork of Technique” and the sport of chess underneath the slogan “Let’s make the appropriate transfer!”. We welcomed our airline companions and visitor audio system to the … “Chess Academy” we ready in Zappeion, to discover collectively, developments, alternatives and challenges, and to share the strategic pondering and expertise of distinguished audio system!”
The reciprocal and environment friendly relationship loved with our airline companions is characterised by the vitality and spirit of fantastic cooperation. Wanting forward, we as soon as once more categorical our honest because of the airways and we stay dedicated to persevering with the sturdy relationship that we’ve constructed by the years.”
Vicky is the co-founder of TravelDailyNews Media Community the place she is the Editor-in Chief. She can also be chargeable for the every day operation and the monetary coverage. She holds a Bachelor’s diploma in Tourism Enterprise Administration from the Technical College of Athens and a Grasp in Enterprise Administration (MBA) from the College of Wales.
She has a few years of each educational and industrial expertise throughout the journey business. She has written/edited quite a few articles in numerous tourism magazines.
