Zomato-owned quick-commerce platform Blinkit on Thursday stated it is going to be promoting PlayStation 5 on the platform.

Japanese electronics model Sony will likely be launching PlayStation 5 in India on April 5. It was launched within the US in November 2023.

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“PlayStation 5 on Blinkit. Launching tomorrow,” Albinder Dhindsa, founder and chief govt, stated in a submit on microblogging platform X.

Fast-commerce platforms have been continually broadening their classes by partnering with manufacturers and including merchandise that have been earlier offered on ecommerce platforms.

ET had earlier reported that Zomato, which is scaling up its quick-commerce operations, has had conversations with particular person model homeowners for varied classes to fill up stock to construct its personal provide chain to immediately supply branded merchandise.

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On September 22 final 12 months, ET reported that Blinkit had partnered with Apple reseller Unicorn to ship the India-made iPhone 15 and iPhone 15 Plus in Delhi NCR, Mumbai, Pune and Bengaluru.

Each Blinkit and Mumbai-based quick-commerce platform have forayed into style, partnering with attire corporations and sellers for itemizing of manufacturers together with Adidas, Pepe Denims, Jockey, Manyavar, XYXX and Mad Over Print.

On March 4, ET reported that each Blinkit and Zepto are quick coming into ecommerce territory and are set so as to add a number of classes like style, magnificence, electronics, toys, dwelling and kitchen amongst different segments.

Deepinder Goyal, chief govt of Zomato, had earlier stated that Blinkit will develop into bigger than Zomato’s food-delivery enterprise in a 12 months. Blinkit has clocked a GMV of greater than $1 billion for the primary 9 months of FY24.

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