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Within the age of BeReal when authenticity reigns supreme, Gen-Z has surprisingly few qualms about shopping for faux items — particularly when others are doing it. In a proprietary examine of US Gen-Z customers aged 13-25 fielded by Juv Consulting, BoF Insights discovered {that a} majority suppose it’s acceptable for others to purchase counterfeits. In the meantime, over a 3rd are personally keen to put on dupes. Estimates of the scale of the general counterfeit and pirated items market differ, starting from $1.7 trillion and $4.5 trillion a yr, making it the biggest prison enterprise on this planet.
To be taught extra about US Gen-Z trend preferences and behavior, buy your copy of ‘Gen-Z and Vogue within the Age of Realism’ by BoF Insights.
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