Social networks are being blamed for the worrying decline in younger individuals’s psychological well being. Manufacturers might not take into consideration the matter a lot, however they’re a part of the content material stream that retains them hooked.
After the bag initially proved in style with Gen-Z customers, the model used a mixture of onerous numbers and qualitative knowledge – together with “shopalongs” with younger clients – to take advantage of its accent’s viral second.
At The Enterprise of Trend’s Skilled Summit in New York final week, Sona Abaryan, companion and international retail and luxurious sector lead at tech-enabled knowledge science agency Ekimetrics, shared how companies can extra successfully leverage AI-driven insights on shopper behaviour to attain a customer-centric strategic strategy.
From buyer loyalty sorts to its pillars of personalisation, SAP Emarsys buyer engagement supplies greater than 1,500 corporations with personalised advertising and marketing campaigns by way of AI-powered analytics, together with Puma, Aldo and Reformation. BoF learns extra.
