Caption by Hyatt experiencing momentum globally with lodges deliberate within the U.S. and Asia Pacific.

CHICAGO – Hyatt Resorts Company celebrates the groundbreaking of Caption by Hyatt Chattanooga in Tennessee, set to open in early 2026. Developed by 3H Group Inc. underneath a franchise settlement with Hyatt, the resort in Chattanooga will uniquely mix the design and luxury of an upscale, way of life resort with the self-activation capabilities of a select-service property. Following the debut of its first property in Memphis, Tenn. in 2022, the Caption by Hyatt model is poised to develop in a number of extra key markets this 12 months, each in the US and internationally.

“We’re thrilled to collaborate with 3H Group on Caption by Hyatt Chattanooga and look ahead to bringing this thrilling idea to the colourful downtown space – the primary Hyatt resort in Chattanooga,” stated Jim Tierney, senior vp of growth, Hyatt. “The Caption by Hyatt model presents a compelling proposition for each builders and company, providing a definite resort product that mixes the approach to life components that company crave with the operational effectivity of a select-service property. The Chattanooga resort is the perfect location for the model, set in a dense residential space with excessive foot visitors the place the property can create a welcoming assembly place for the group.”

Caption by Hyatt Chattanooga Rooftop Rendering

Caption by Hyatt Chattanooga, Rooftop rendering

Caption by Hyatt Chattanooga shall be located downtown within the stylish Southside space identified for its fashionable eating places, cocktail bars, and the seasonal Chattanooga Market. The 123-room resort is about to turn out to be a gathering place for each guests and locals alike that includes the model’s all-day food-and-beverage idea, Discuss Store, serving as a vigorous upbeat welcome space, in addition to a rooftop bar and assembly area. Friends can anticipate the prime quality, modern model, and revolutionary self-service facilities that outline the model. Caption by Hyatt lodges supply a 24-hour market, devoted areas for work, leisure, and eating. Grounded in caring for individuals and place and creating connections between them, the Caption by Hyatt model is dedicated to hiring various expertise, distributors, artisans, and suppliers – and celebrating the range of individuals within the communities they turn out to be part of.

“Our resolution to proceed our collaboration with Hyatt stems from their unwavering dedication to understanding the wants of each house owners and company,” stated Hiren Desai, president and CEO of 3H Group, Inc., the proprietor of the Chattanooga property. “Caption by Hyatt is an revolutionary model, and that strategy, coupled with its versatile design and concentrate on visitor expertise makes it a sexy addition to our portfolio. We’re excited to deliver the colourful power of the primary Caption by Hyatt resort to our hometown of Chattanooga and look ahead to enriching the native hospitality panorama.”

Along with Caption by Hyatt Chattanooga, 3H Group, Inc. has a number of executed franchise agreements with Hyatt, together with the primary Hyatt Studios resort situated in Cell, Al., which broke floor final 12 months and is predicted to open in early 2025.

Caption by Hyatt Chattanooga

Caption by Hyatt Chattanooga Groundbreaking Ceremony. From left to proper: Jose Gonzalez (Principal, Gonzalez Architects), Nick Desai (Govt VP, 3H Group), Christy Wells (RVP, Hyatt Improvement), James Tierney (SVP, Hyatt Improvement), Alex Grace (President, Grace Building), Hiren Desai (President & CEO, 3H Group), Mayor Weston Wamp of Hamilton County, Barry White (President & CEO, Chattanooga Tourism Co), Charles Wooden (President & CEO, Chattanooga Space Chamber of Commerce), Mayor Tim Kelly of Chattanooga, Joe Graham (Hamilton County Commissioner – District 11).

The Caption by Hyatt model plans to proceed rising its presence each in the US and internationally over the following a number of years. Along with the Memphis and Chattanooga places, the model anticipates getting into California with Caption by Hyatt Roseville in collaboration with LRE & Firms and American Hospitality Companies, Inc., and Caption by Hyatt Sacramento in collaboration with Presidio Lodge Improvement LLC and twenty ninth Avenue Capital (anticipated to open in 2026). Internationally, properties anticipated to open this 12 months embody Caption by Hyatt Zhongshan Park Shanghai (China) and Caption by Hyatt Namba Osaka (Japan). In 2025, Caption by Hyatt Saigon (Vietnam) and Caption by Hyatt Sydney Capitol Sq. (Australia) are scheduled to open.

The Caption by Hyatt model is a part of Hyatt’s distinguished Boundless Assortment of main luxurious and way of life manufacturers and accompanies Hyatt’s sturdy portfolio of select-service manufacturers, alongside Hyatt Home, Hyatt Place, and Hyatt Studios. Along with the expansion of the Caption by Hyatt model particularly, Hyatt has a file pipeline of 127,000 rooms worldwide as of year-end 2023. Hyatt has led the trade in internet rooms development for seven consecutive years. The World of Hyatt loyalty platform has skilled exponential development, quadrupling its membership during the last 5 years. Because the fastest-growing loyalty program within the trade, World of Hyatt loyalty membership noticed a exceptional 22% improve in comparison with 2022, reaching 44 million members worldwide.


Vicky Karantzavelou

Vicky is the co-founder of TravelDailyNews Media Community the place she is the Editor-in Chief. She can be chargeable for the every day operation and the monetary coverage. She holds a Bachelor’s diploma in Tourism Enterprise Administration from the Technical College of Athens and a Grasp in Enterprise Administration (MBA) from the College of Wales.

She has a few years of each tutorial and industrial expertise throughout the journey trade. She has written/edited quite a few articles in varied tourism magazines.




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