CATA receives the Tourism Excellence Award at FITUR 2024 for its deal with Synthetic Intelligence following an revolutionary summit for journey firms, the Central America and Dominican Republic Innovation Tourism Speak (CAITT).
The Central America Tourism Company (CATA) is main the best way in AI-driven tourism, introducing vital revolutionary developments within the digitalisation of the journey sector. CATA’s focus marks a milestone within the digital transformation of the trade and has raised trade requirements by occasions such because the Central America and Dominican Republic Innovation Tourism Speak (CAITT) which introduced collectively consultants from Europe, USA and Mexico to indicate how superior technological options comparable to AI can enhance providers and processes for his or her reservation and gross sales groups.
This push has been particularly essential for the reason that pandemic, the place adaptation and innovation have grow to be important in serving to the tourism trade recuperate.
CATA hosted the Central America and Dominican Republic Innovation Tourism Speak (CAITT) 2023 in El Salvador.
Boris Iraheta, Secretary Common of CATA stated, “CATA has performed a vital function within the digitalisation and innovation of the tourism trade by introducing superior technological options that optimise processes, enhance effectivity, and improve decision-making. Our dedication to incorporating digital expertise has marked a key second within the promotion and digital transformation of the tourism trade, elevating trade requirements. In shut collaboration with Tourism Authorities and the Federation of Tourism Chambers of Central America (FEDECATUR), CATA has skilled over 4,000 trade representatives throughout the role-out of this pioneering expertise.”
CATA’s contribution to digitalisation and innovation
CATA is on the forefront of making a brand new technology of vacationer merchandise tailored to the altering calls for of travellers. Moreover, the inclusion of the Dominican Republic as a full CATA member in 2019, has facilitated the combination of each vacationer areas, innovatively complementing them.
Examples embody growing the primary Summit to showcase how manufacturers can create vacationer merchandise with synthetic intelligence in 2023. This occasion, which introduced collectively greater than 30 tour operator firms, has achieved the Worldwide Tourism Excellence Award at FITUR in January 2024.
CATA hosted the Central America and Dominican Republic Innovation Tourism Speak (CAITT) together with consultants from Europe, the USA, and Mexico to indicate the trade how one can use AI to enhance their providers and processes for his or her reservations and gross sales.
In 2021, CATA organised the primary HACKATHON, an occasion for the creation of multi-destination vacationer merchandise, selling collaboration amongst 40 tour operator firms within the area: Honduras, Guatemala, El Salvador, Nicaragua, Panama, Belize, Costa Rica, and the Dominican Republic. This occasion generated the primary catalogue of multi-destination provides, marking a milestone within the evolution of regional tourism. “The strategic utility of synthetic intelligence in vacationer merchandise has been tailored to personalise provides and optimise experiences. By the evaluation of huge quantities of information, synthetic intelligence identifies traveller behaviour patterns, providing proposals aligned with their particular person preferences,” Boris Iraheta, Secretary Common of CATA, factors out.
CATA’s digital dedication has included creating the primary catalogue of vacationer experiences obtainable on the Go to Central America web site, offering travellers with a variety of choices tailor-made to their preferences.
CATA can even quickly take centre stage and host Central America Journey Market Honest – El Salvador 2024. From April 16 to 18, the truthful is a world platform for assembly and constructing relationships with key trade companions and selling innovation within the journey sector. Journey trade representatives can even have the ability to uncover distinctive experiences and unexplored locations round Central America by pre- and post-tours obtainable with companions.
CATA reaffirms its dedication to innovation, digitalisation, and collaboration, positioning itself because the hyperlink between the private and non-private sectors of the area. The deal with synthetic intelligence displays CATA’s imaginative and prescient to stay a benchmark in world tourism.
Theodore is the Co-Founder and Managing Editor of TravelDailyNews Media Community; his tasks embody enterprise growth and planning for TravelDailyNews long-term alternatives.
