Vijay Srinivasan, co-founder of Main League Cricket, expressed his pleasure in regards to the collaboration, stating, “Main League Cricket is thrilled to welcome Cognizant as our title sponsor, beginning with season two of MLC this summer season.”
The multi-year partnership goals to gas the continued progress of cricket in America, with Srinivasan including, “This multi-year partnership will assist allow the continued progress of MLC and cricket in America as this new period in america for the world’s second-largest sport continues to bloom.”
Ravi Kumar S, Chief Government Officer of Cognizant, echoed this sentiment, stating, “Cognizant is happy to help Main League Cricket’s imaginative and prescient, inspiring the following technology of cricket gamers.”
Highlighting the broader targets of the partnership, Ravi Kumar talked about, “Our prolonged relationship with MLC will assist us create deeper connections with our purchasers and associates, whereas giving again to the communities the place we work and play via outreach and schooling to assist invite traditionally excluded teams into sports activities and know-how.”
The sponsorship of Main League Cricket provides to Cognizant’s numerous sports activities sponsorship portfolio, which incorporates associations with PGA, LPGA, Aston Martin Formulation 1 (AMF1) crew, SailGP, and the English Soccer Affiliation. The transfer displays Cognizant’s dedication to showcasing the intersection of sports activities and know-how whereas selling variety and inclusion initiatives.
The announcement coincides with the return of Main League Cricket for its second season, slated to start on July 4.
The league guarantees an electrifying show of expertise, with famend cricketers reminiscent of Afghanistan’s Rashid Khan (MI New York), South Africans Faf du Plessis (Texas Tremendous Kings), Marco Jansen (Washington Freedom) and Quinton de Kock (Seattle Orcas), Pakistan’s Haris Rauf (San Francisco Unicorns) and Sunil Narine (LA Knight Riders) of the West Indies set to grace the sector.
The success of MLC’s inaugural season in 2023, characterised by sold-out matches and a surge in fan engagement, has set the stage for additional enlargement. Matches for the 2024 season will likely be held at Grand Prairie Cricket Stadium in Texas, with further venues to be introduced quickly.
The partnership between Main League Cricket and Cognizant marks a major milestone within the journey to determine cricket as a outstanding sport in america, promising progress, pleasure, and alternatives for gamers and followers alike.
