Dao-Yi Chow Appointed Inventive Director of New Period

Iconic cap model New Period has named Dao-Yi Chow its inventive director. The co-founder of Public College and former co-designer of DKNY will develop the enduring cap model’s first attire line — “Model New Period” — set to launch later this yr, the corporate stated in an announcement.

New Period’s caps have lengthy been an essential signifier in sports activities and streetwear tradition. The Buffalo, New York-based firm is finest recognized for producing headwear for NBA, MLB and NFL groups, together with its iconic New York Yankees fitted “59FIFTY” cap. Just lately, New Period has pursued partnerships in System 1, because the competitors undergoes a cultural revival and its groups have more and more explored streetwear collaborations.

Chow, whose work is impressed by streetwear and sports activities silhouettes, did a decade-long stint as inventive director of Sean John, the label began by American rapper Sean Combs (also referred to as P. Diddy), earlier than co-founding the celebrated start-up Public College with fellow New York native Maxwell Osborne. In 2015, the duo had been employed to helm Donna Karan’s DKNY line, however stepped down lower than two years later after LVMH offloaded the Donna Karan enterprise to G-III Attire.

”Dao-Yi’s unparalleled creativity and fervour for sportswear makes him the proper match to steer our model to the subsequent stage of product evolution,” stated Jim Grundtisch, New Period’s president of worldwide model.

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