Paris: Decathlon, the famend French sports activities model, has set its sights on India, aiming to make it certainly one of its prime 5 markets throughout the subsequent 5 years. The corporate plans to open 10 new shops in India yearly, mentioned Steve Dykes, chief retail and international locations officer.
He mentioned this on the sidelines of an occasion in Paris, the place the corporate unveiled its new brand, referred to as the “orbit”, and a brand new model identification.Dykes highlighted the potential of India’s huge home market, noting that 60% of Decathlon merchandise bought in India are already made within the nation. “We wish to get to 90% to 95%, if doable,” Dykes mentioned. “India is already within the prime 10 markets and we would like it to get into the highest 5. I really feel we’re actually heading in the right direction in the meanwhile. And let’s hope throughout the 5 years it is going to be within the prime 5,” he added. The corporate has 122 shops in 19 states.
Decathlon is eager to make sure the sustainability of its merchandise and goals to supply elements as near India as doable. This aligns with ‘Make in India’ initiative, which the corporate has been supporting since Modi’s tenure as CM of Gujarat. Dykes additionally emphasised the altering sporting tradition in India, with an rising variety of folks selecting sports activities as a profession.
Barbara Martin Coppola, international CEO of Decathlon, confused the significance of creating sports activities pleasant and accessible. She highlighted the position of sports activities in selling well being and well-being, particularly in a quickly altering world marked by rising stress, sedentary existence, and overconsumption.
(The author was in Paris on the invitation of Decathlon)
He mentioned this on the sidelines of an occasion in Paris, the place the corporate unveiled its new brand, referred to as the “orbit”, and a brand new model identification.Dykes highlighted the potential of India’s huge home market, noting that 60% of Decathlon merchandise bought in India are already made within the nation. “We wish to get to 90% to 95%, if doable,” Dykes mentioned. “India is already within the prime 10 markets and we would like it to get into the highest 5. I really feel we’re actually heading in the right direction in the meanwhile. And let’s hope throughout the 5 years it is going to be within the prime 5,” he added. The corporate has 122 shops in 19 states.
Decathlon is eager to make sure the sustainability of its merchandise and goals to supply elements as near India as doable. This aligns with ‘Make in India’ initiative, which the corporate has been supporting since Modi’s tenure as CM of Gujarat. Dykes additionally emphasised the altering sporting tradition in India, with an rising variety of folks selecting sports activities as a profession.
Barbara Martin Coppola, international CEO of Decathlon, confused the significance of creating sports activities pleasant and accessible. She highlighted the position of sports activities in selling well being and well-being, particularly in a quickly altering world marked by rising stress, sedentary existence, and overconsumption.
(The author was in Paris on the invitation of Decathlon)
