The Indian Direct Promoting Affiliation’s annual survey revealed a 12% development in India’s direct promoting trade, surpassing Rs 21,000 crore in turnover for 2022-23. Wellness and nutraceutical merchandise led the best way, making up 73.5% of gross sales, whereas cosmetics & private care accounted for 11.3%. Over 4 years, the trade noticed an 8.3% CAGR.
