Sofitel introduced the outcomes of a scientific examine analyzing vacationers sleep to company’ sleep expertise. Guided by this analysis, Sofitel might be deploying new expertise rituals throughout all its inns to assist company get pleasure from blissful nights.
Sleep has at all times been one among Sofitel’s focus. In 2003, the model unveiled a significant innovation: the Sofitel MyBed expertise, the epitome of consolation. A field spring, mattress, topper, comforter and an in depth collection of pillows, developed with the utmost care to ship unmatched consolation and the feeling of being cradled in clouds.
Sofitel has now taken its dedication to slumber a step additional by conducting a scientific examine to investigate its company’ sleep. The goal was to higher perceive how vacationers sleep in an effort to assist them sleep higher and longer. The examine was designed to reduce the infamous “first night time impact,” which happens when individuals sleep far-off from dwelling.
Learning the “first night time impact”
This impact is often known as a syndrome. Once we sleep in an unfamiliar place for the primary time, the left hemisphere of our mind shows heightened exercise, which retains it in a state of alert even after we now have closed our eyes. This can be a widespread difficulty for Sofitel as its numerous clientele contains many individuals who come for brief stays: whether or not they have been visiting for a enterprise journey or having fun with a metropolis break, in 2023, 45% of Sofitel’s company spent just one night time within the model’s inns. Such company are particularly liable to the primary night time impact. This impressed Sofitel to design an unique, first full-scale examine to investigate these sleep points, in collaboration with main sleep consultants.
The topics shut their eyes and give up to the method
One after the other, a pattern group of topics agreed to take part on this examine (which was revealed within the Journal o f Sleep Problems & Remedy) and carried out in two phases. The primary part was to investigate their sleep at dwelling to get a baseline measurement of its high quality. Within the sec ond part, the themes have been invited to spend one night time in a specifically fitted out room on the Sofitel Paris Arc de Triomphe. The examine utilized a holistic method that took a number of variables under consideration: whole darkness, a temperature set to 66 °F (19°C), the neutralization of sounds and smells, the nu tritional worth of the menu, hydration and respiration workout routines. All of the senses have been studied by way of sleep sensors put in underneath the mattress. The target was to ship a sleep rating out of 100 primarily based on six elements: length, depth, regularity, interruptions, time to go to sleep and the wake-up part.
65 minutes of sleep gained
On common, the themes’ sleep high quality within the Sofitel Paris Arc de Triomphe room was 13.7% greater than at dwelling – the upper the rating, the higher the sleep. The topics of the examine slept a mean of 65 minutes longer. Their cardiac and respiratory rhythms have been additionally analyzed. Respiratory rhythms have been slower, an indication of deeper sleep. 32% of the themes awakened after 8 a.m., and 64% of the themes fell asleep in underneath half-hour. These numbers have been borne out within the constructive suggestions the themes supplied: greater than 8 out of 10 of them rated the expertise as “good” to “superb.” When the themes have been requested about one of the best elements of the expertise, the mattress and the pillow have been talked about in 96% of the responses.
“This examine was invaluable for Sofitel as a result of it gave us key information on our company’ sleep. In late 2023, we began brainstorming on how we may apply the findings to our inns the world over. We sought to present all our inns clear tips and the chance to revamp their rooms and suites, to raise the expertise of all our vacationers in probably the most customized manner doable.” says Nicolas Gronier, VP International Advertising Sofitel.
Probably the most restorative sleep
Sleep has at all times been a prime precedence for Sofitel, and now, because of the examine findings, the model is placing it entrance and middle in a completely new expertise: The Artwork of Sleep. This can be a full ritual designed to advertise probably the most peaceable nights. It’s a pure extension of the pioneering Sofitel MyBed program, which was launched in 2003.
Since 2003, Sofitel has been pampering company with its well-known Sofitel MyBed pillow menu, from which they’ll select the most suitable choice for them. The gathering contains the Rêverie Douceur, a sq. pillow stuffed with gentle feathers, and the Ergo Confort pillow, which gives assist designed for studying and dealing in a semi-upright place. The Sofitel MyBed pillow menu is a tailor-made, considerate service that gives premium pillows to assist create an inviting setting. To foster sleep, the model retains providing company calming natural tea to drink earlier than mattress.
Drawing on the examine findings, Sofitel is now getting ready to take its dedication to sleep to the subsequent stage. Beginning in July 2024, it will likely be phasing in new rituals in every of its inns. The choices embrace gentle meals formulated to assist company go to sleep faster, bespoke remedy protocols, enjoyable playlists curated specifically for the model’s inns, and exact lighting and temperature changes.
Theodore is the Co-Founder and Managing Editor of TravelDailyNews Media Community; his tasks embrace enterprise improvement and planning for TravelDailyNews long-term alternatives.
