The wearables division of Google, beforehand generally known as Fitbit by Google, seems to have been rebranded merely as Google Fitbit. This shift in branding, first noticed by 9To5Google throughout numerous Google platforms together with the official Fitbit web site, consists of the removing of the earlier emblem related to ‘Fitbit by Google.’ This alteration coincides with a major overhaul of the Fitbit retailer and means that Google is adopting a extra direct strategy to advertising its wearables.
In 2021, Google finalised its acquisition of Fitbit, a health monitoring main, almost three years after initially asserting its plans to take action. This strategic transfer was aimed toward enabling the tech big to determine a presence within the health wearables market. Initially generally known as Fitbit by Google, the division just lately underwent a reputation change to Google Fitbit. This new nomenclature aligns extra carefully with Google’s typical naming conventions for its services and products, similar to Google Assistant, Google Play, Google TV, Google Pockets, and Google Maps.
Lately, “Fitbit by Google” branding was prevalent on the the official Fitbit web site, movies, and product packaging. Containers for the Fitbit Sense 2, Versa 4, and final yr’s Cost 6 displayed “Fitbit” adopted by “by Google.” In distinction, the packaging for the Pixel Watch 2 featured “with Fitbit” within the nook.
Over the previous few days, the web site has transitioned to utilizing “Google Fitbit” with out the preliminary look of the arrow emblem. Though the inexperienced/teal dots are nonetheless current within the favicon, this shift marks an attention-grabbing deprioritisation. With “Google” now taking priority, it is potential that the four-colour “G” might develop into the icon shifting ahead, akin to the branding of Google Pixel and Google Nest.
The “Fitbit by Google” branding additionally featured a emblem comprised of dots of various sizes, previous the title. Nonetheless, this emblem has additionally been eradicated from the rebranded title. Issues have been raised following intensive restructuring inside Google’s {hardware} departments in January, which was subsequently accompanied by the departure of James Park and Eric Friedman, the co-founders of Fitbit, say reviews.
In the meantime, upon the rollout of the Materials You revamp of the Fitbit app in September, most pages underwent modernisation, though not all. Now, we have now a glimpse of the redesigned Sleep stats web page on Fitbit, says a report by 9to5Google. Much like the opposite up to date pages, this one options tabs for Day, Week, Month, and 12 months on the high. Presently, it supplies week, month, 3 months, and yr summaries, with particular person days listed on the backside, requiring customers to scroll down and faucet into every day.
