An internet market which had been thought-about a major candidate to drift on the London inventory market has employed bankers to pursue a sale.

Sky Information has learnt that Fruugo, which counts the previous Marks & Spencer chairman Lord Rose of Monewden amongst its shareholders, is working with DC Advisory on choices for its future.

Fruugo, which helps client manufacturers localise themselves when promoting to worldwide audiences, was based in 2006.

An outright sale is claimed to be the likeliest final result, though the sale of a minority stake can be anticipated to be thought-about.

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Acquired by its chairman, Dominic Allonby, in 2012, it employs about 200 individuals.

On Thursday, the corporate was as a result of be offered with The King’s Award for Enterprise (Worldwide Commerce) by the Lord Lieutenant of Cumbria, the place it’s primarily based.

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Fruugo’s valuation in a possible sale is unclear, though it was anticipated to hunt a valuation of a number of hundred million kilos in 2021, when it examined a London itemizing.

A flotation is not regarded as on the playing cards.

Fruugo’s platform hosts 1000’s of outlets and generated revenues of £65m in 2022.

Fruugo declined to remark.

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