Harman, an automotive electronics know-how firm and subsidiary of Samsung Electronics Co., Ltd. centered on delivering client experiences at automotive grade, has confirme that it’s going to proceed as an Official Associate of Scuderia Ferrari for a second System One season.
The on-track advertising partnership extends to know-how on the street, with Ferrari turning into the primary automotive OEM to undertake numerous options from Harman’s in-cabin monitoring system, Harman Prepared Care, for its next-generation street automobiles.
“A collaborative dedication to pushing the boundaries of what’s attainable in a automobile is the cornerstone of the partnership between Harman Automotive and Ferrari. After a profitable inaugural 12 months, we look ahead to persevering with our Scuderia Ferrari partnership with an thrilling new marketing campaign for the 2024 race season. On the street, we’ll prolong our technical partnership with Ferrari by delivering numerous key Prepared Care security options for its prospects,” Christian Sobottka, President, Harman Automotive, stated.
For the 2024 System One season, the synergies between the 2 manufacturers will likely be delivered to life via an built-in advertising marketing campaign centered on a shared dedication to innovation and excellence.
On the road-car facet, Ferrari will introduce eye-gaze monitoring from Harman Prepared Care, to find out if a driver is distracted and alert them to refocus on the street. A part of Harman’s Prepared product lineup, Prepared Care is the business’s first closed-loop inside sensing and tailor-made interventions product that helps preserve eyes and minds on the street by detecting driver distraction and drowsiness utilizing synthetic intelligence, machine studying and neuroscience.
The partnership extension with Ferrari marks the newest milestone in Harman Automotive’s journey to change into the main automotive electronics provider delivering best-in-class in-cabin experiences – a price proposition Harman calls Client Experiences. Automotive Grade.
