Hole has tapped Fabiola Torres to be international chief advertising and marketing officer, the corporate stated Wednesday. In her earlier function at PepsiCo, Torres served as advertising and marketing chief for its power drinks enterprise and Hispanic enterprise unit, in keeping with her LinkedIn.
The worldwide chief advertising and marketing officer place is a brand new function for the corporate, and can oversee the model’s advertising and marketing, inventive, visible merchandising, retailer expertise and operations groups.
Previous to PepsiCo, Torres has served management roles at Nike and Apple. As head of worldwide sneaker tradition at Nike, Torres helped launch the primary Nike Sneakers vacation spot as a cellular app, in keeping with Hole.
“It was extremely essential to convey on a pacesetter who can navigate transformation, construct manufacturers that form tradition, and lead with objective,” Hole model CEO Mark Breitbard stated in an inner memo saying Torres’ rent.
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