Hyundai Feb Gross sales: SUVs lead the cost
It’s attention-grabbing to notice that within the first full month because the launch of the 2024 Creta, the SUV has clocked 15,276 items, the highest-ever gross sales recorded for the Creta mannequin since its debut in 2015. Tarun Garg, COO, Hyundai India, highlighted the numerous contribution of the SUV phase to the corporate’s general gross sales efficiency.
In opposition to the business common of 52% SUV gross sales in India, Hyundai boasts a powerful 67% SUV gross sales determine within the ongoing monetary yr. Over the previous two months, SUVs have constituted 64 % of Hyundai’s gross sales, demonstrating their substantial recognition.
In actual fact, the SUV contribution for HMSI has been at 67 % within the ongoing monetary yr, considerably increased than the business common of 52 %. The corporate goals to take care of this pattern, concentrating on a year-end SUV gross sales determine of 65 %.
Hyundai Feb Gross sales: Why SUVs have gotten standard within the firm’s lineup
In addressing TOI Auto’s question relating to the surging recognition of SUVs, Garg highlighted that the corporate presents merchandise throughout each phase, with notable success seen within the entry-level Exter, which has doubled the contribution of its respective phase.
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“Our focus stays on setting benchmarks with normal options like six airbags within the Exter mannequin,” defined Garg. The corporate had additionally built-in sprint cameras into the entry-level phase as a part of its broader technique. Moreover, the Creta has develop into the sixth Hyundai mannequin to function Superior Driver Help Programs (ADAS). Sunroofs are additionally a sought-after function in Hyundai SUVs. In a gist, the corporate has bolstered its presence and stimulated SUV gross sales by increasing its choices throughout all segments and prioritizing options and security.
Hyundai Feb Gross sales: Highest-ever rural penetration
Moreover, with rural penetration crossing 20 % for the primary time in February, HMIL is experiencing a balanced gross sales distribution between city and rural areas, due to improved highway infrastructure and connectivity.
Trying forward, HMIL goals to handle the rising demand with plans to develop manufacturing capability. With a reserving backlog of 85,000 to 100,000 items over the previous 5 months, Hyundai’s Pune plant is anticipated so as to add 150,000 items, bringing whole capability to 1 million items within the mid-term.
Moreover, HMIL is making strides within the electrical automobile (EV) phase, with initiatives equivalent to organising 11 ultra-fast chargers in key cities and plans to develop to 10 extra places in 2024.
