Dbrand, a famend producer of instances and skins for iPhones and different gadgets has landed itself in a social media controversy following its response to a buyer grievance. Dbrand, identified for its daring social media presence and candid remarks, lately replied to a buyer inquiry relating to one in all its skins.
Indian-origin Bhuwan Chitransh, working within the Netherlands, expressed his dissatisfaction on X (previously Twitter), relating to his Dbrand MacBook pores and skin altering color inside a mere two months of buy. Chitransh, who’s from Pune, voiced their dissatisfaction, stating: “Purchased this pores and skin a few months again. Could not even stay the identical colour after simply 2 months. What ought to I do?”
At the same time as Dbrand’s buyer help account @robotic gave a regular response, it’s the submit by @dbrand that’s stirring up a giant controversy.
Your final identify is mainly shit rash, be severe https://t.co/SmQd5So5bS
— dbrand (@dbrand) April 9, 2024
Because the submit was made reside on X, it has garnered greater than six million views and tons of of feedback, predominantly urging the model to problem an apology for the controversial and racist submit, which has incited outrage. The highest remark learn: “Wait, actually @dbrand? As an alternative of providing any type of buyer help, you ridicule a buyer’s international identify?”
In response, Dbrand stood by its actions, stating: “Correction: we mocked his identify after addressing the client help.”
wait actually @dbrand? in lieu of any try at buyer help, you make enjoyable of a buyer’s international identify?
— Stefan G (@george_python) April 9, 2024
Listed here are a number of the different posts on X, previously Twitter, that criticised the model for the racist submit and requested to problem an apology.
In earlier than the delete and apology tweet
— Doejenggles (@doejens) April 9, 2024
Maintain the identical vitality within the apology tweet
— Nathan (@jakeIayman) April 9, 2024
Dbrand Dragged Case Maker Casetify To Court docket
Notably, earlier final 12 months, Dbrand filed a major lawsuit in opposition to case maker Casetify. The lawsuit accused Casetify’s new “Inside Out” product line of blatantly copying Dbrand’s fashionable Teardown sequence. Dbrand’s Teardown skins and instances, developed in partnership with tech YouTuber Zack “JerryRigEverything” Nelson, showcase clear designs mirroring the interior parts of various gadgets. The lawsuit, filed in a Toronto court docket, alleges that Casetify’s equally clear Inside Out instances infringe upon the copyright of Dbrand’s unique Teardown creations.
