Famous person Shah Rukh Khan (SRK) appears to be probably the most seen throughout this IPL season as he reigned supreme with a 12% share of advert volumes spanning the primary 37 matches of IPL this season, based on information culled from TAM Sports activities.He was adopted by Ajay Devgn, who mopped up 7% share within the general advert quantity. Different prime celeb endorsers embody cricketers – Virendra Sehwag, Ravichandran Ashwin and Hardik Pandya – at 4% share every. Within the final season, Bollywood star Aamir Khan had topped the checklist with 10% share.
Curiously, sportsmen claimed a majority of brand name endorsements throughout IPL 17, representing 50% of advert volumes, with Bollywood actors following at 36%. Within the earlier IPL season, Bollywood actors had a majority share of 53%, adopted by sports activities personalities at 39%.
Manufacturers are cashing in on the excessive eyeballs. Amongst prime promoting manufacturers on this version embody ecomm-gaming, pan masala, smooth drinks and face wash.
This IPL season, TV viewership has already damaged all earlier data on the midway mark and surpassed the pre-Covid (2019) degree. Disney Star, citing the most recent BARC information, had not too long ago stated the viewership for first 34 matches totalled practically 45.9 crore, highest ever throughout all editions.
“Advertisers use celebrities for his or her model endorsements who’re excessive of their goal section’s reputation rating. That is additional aided by the celeb’s steady presence in media, thus giving the celeb’s face an extra filip to their ease of recognition,” LV Krishnan CEO Tam Media Analysis instructed TOI.
Business consultants say SRK costs a model endorsement price of Rs 3 to five cr every. He endorses Pleasure face wash, Ultratech cement, Vanesa deodorant, and Vimal pan masala. They added SRK is probably the most seen model this yr. “There was a revival of ‘model SRK’ using on the success of his film hits in 2023. The notion of brand name SRK has undergone a metamorphosis. Earlier corporations used him as a quintessential romantic. Now it is upscale, fashionable and prestigious,” says Sandeep Goyal, chairman Rediffusion.
