J.Crew has opened a brand new flagship retailer on Spring Road in New York’s Soho neighbourhood, the corporate introduced Thursday.

The 2-story womenswear-focused outpost marks the primary time the model may have a presence in Soho because it shuttered its Prince Road retailer in 2017 in a wave of retailer closures amid slumping gross sales.

Spiral staircase inside J.Crew Soho store
The 2-story outpost will probably be womenswear-focused. (J.Crew)

Since then, J.Crew has undergone a number of rounds of painful restructuring, culminating in a chapter in 2020. Below chief government Libby Wadle, who took the helm in November of that yr, the retailer has pulled off one thing of a comeback, with assist from ladies’s inventive director Olympia Gayot and her counterpart in menswear, Brendon Babenzien.

Gayot helped design the brand new retailer in Soho, which may have the most important assortment of ladies’s attire and equipment which might be usually on-line unique.

“The shop gives the possibility to ask our clients into the J.Crew life-style, marrying two necessary type influences – coastal and metropolis,” Wadle stated in a press release.

Be taught extra:

The J.Crew Comeback Begins Now

With its new menswear assortment beneath inventive director Brendon Babenzien, the retailer has its finest shot in years at returning to the style zeitgeist.

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