In a bid to showcase the linked automotive expertise of the upgraded Seltos SUV powered by Kia Join, Kia India has unveiled its newest marketing campaign titled ‘Tech is now Badass,’ for which it has partnered with Animal star, Bobby Deol. This marketing campaign goals to showcase the Seltos’ technological prowess, exhilarating efficiency, and commanding presence on the highway.
The teaser for the marketing campaign showcases Bobby Deol activating the New Seltos X-Line utilizing the Kia Join software on his watch, highlighting the SUV’s superior expertise and seamless connectivity.

2023 Kia Seltos Assessment: Does it put the ‘sport’ in SUV? | TOI Auto

The corporate mentioned that the primary movie of the marketing campaign will characteristic each Seltos and Bobby Deol mirroring one another’s model, boldness, and charisma, creating an electrifying collaboration that guarantees to captivate audiences.
Final yr in September, the carmaker launched the facelifted Seltos with costs ranging from Rs 10.90 lakh, ex-showroom. The up to date SUV will get a number of adjustments over its predecessor in all departments, together with exterior, options, and efficiency.
Powering the information Seltos maintains is the acquainted 1.5-litre petrol engine and a 1.5-litre turbo-diesel engine. The petrol variant is offered with a selection of a 6-speed handbook or a CVT transmission, whereas the diesel possibility provides a 6-speed iMT or a 6-speed computerized gearbox. Moreover, a brand new 1.5-litre turbo-petrol engine rated for 160 hp and 253 Nm, was additionally launched, paired with both a 6-speed iMT or a 7-speed DCT.
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