Kriti Sanon is no stranger to experimenting with fashion, often balancing traditional silhouettes with contemporary touches. However, her latest festive look has sparked a debate online.
The actor was featured in a Raksha Bandhan advertisement. She wore an off-white bralette-style blouse paired with a cape and a draped skirt. The modern outfit drew criticism from some social media users, who questioned her choice for the festive campaign.
The presence of the dog in the advertisement also did not sit well with several users. In the campaign, Kriti is seen tying a traditional rakhi on the dog after he barks at her, extending the festive ritual to her pet as a way of including him in the family celebrations.
Some users accused the brand of making a mockery of Indian festivals, while others questioned the concept. Kriti’s outfit also became a particular talking point, with one describing it as “extremely shameful.”
One user wrote, “In this ad, Kriti Sanon is tying rakhi in a bra kinda attire. Nudity was not this common before.”
In this ad, Kriti Sanon is tying rakhi in a bra kinda attire. Nudity was not this common before.
— Manpu Ram (@Manpunstar) August 22, 2026
Another added, “Kriti Sanon wearing a bra while tying a rakhi to her brother in a new jewellery Ad. You won’t see them making fun of either Eid or Christmas.”
Kriti sanon wearing a bra while tying a rakhi to her brother in a new jewellery Ad by GIVA. You won’t see them making fun of either Eid or Christmas. pic.twitter.com/EcSmwyhiNT
— smh (@seemhuh) August 22, 2026
“First in my bloodline to see a woman tie Rakhi to her brother while wearing a bra!!” read a comment.
First in my bloodline to see a woman tie Rakhi to his Brother while wearing a bra!!
Which Sister will wear a dress with huge Cleavage visible while celebrating Rakhi in her family??
Dear Giva, Sack your Marketing and Branding Team!! pic.twitter.com/WwTGKAZ0Qe
— Rohit (@Iam_Rohit_G) August 22, 2026
Someone else commented, “This is an ad from a jewellery brand featuring a Bollywood actress for Raksha Bandhan. In this ad, she is wearing a skimpy outfit while celebrating Raksha Bandhan. Not just that, she also got a Rakhi for her dog, giving the dog more importance than her brother. Spirit of Raksha Bandhan is being ruined and disrespected.”
This is an ad from a jewellery brand featuring a Bollywood actress for Raksha Bandhan
In this ad, she is wearing a skimpy outfit while celebrating Raksha Bandhan
Not just that, she also got a Rakhi for her dog, giving the dog more importance than her brother
Spirit of Raksha… pic.twitter.com/0NBjjeNHhh
— Tushar ॐ♫₹ (@Tushar_KN) August 21, 2026
“Where is Puja Ki thali ? Why are you wearing bra in front of your brother? Is this a Raksha Bandhan? Where is Tilak?” remarked a user.
@kritisanon Where is Puja Ki thali ? Why are you wearing bra in front of your brother? Is this a Raksha Bandhan ? Where is Tilak ? pic.twitter.com/YzhxGKIo5b
— No Conversion (@noconversion) August 23, 2026
Kriti Sanon is yet to respond to the criticism, while the advertisement continues to receive mixed reactions from social media users.
