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Extra girls are taking the wheel of sport-utility automobiles, as soon as thought-about the area of males, contributing to the section’s gross sales surge. The share of girls SUV patrons has climbed 4.5 instances from 5 years in the past amid a rising choice for automobiles with excessive floor clearance and better seating. It jumped from solely 29,000 models in 2018 to 125,000 models in 2023, confirmed knowledge from trade sources.Meet Sonal Deshmukh, 40, a Mumbai-based banker. A fortnight in the past, when she was out there to exchange her 15-year-old midsize sedan with one other automobile, she was very clear – she did not need simply one other sedan and her subsequent automobile needed to be an SUV. Final month, Deshmukh drove dwelling the top-end variant of a midsize SUV.
“I wanted a automobile which supplies me sufficient headroom and legroom, affords excessive seating with out compromising on the finesse of a sedan however manoeuvres by way of the site visitors and potholes with ease. Additionally, one thing which can be utilized for the weekend getaways with household. The mid-size SUV we lastly selected ticked all of the containers,” stated Deshmukh.
Apparently, the shift is extra pronounced in electrical SUVs, say firm executives. Girls presently comprise about 22% of gross sales of the electrical model of Tata Motors’ Nexon compact SUV in comparison with 15% for the interior combustion engine-powered mannequin.
MG Motor India, the second largest EV maker by gross sales after Tata Motors, is seeing the same development. Through the years, MG has witnessed a gradual however regular improve within the proportion of girls patrons. At the moment, girls patrons contribute as much as 15% of complete automobile gross sales amongst all its clients.
“Through the years, MG Motor India has witnessed a gradual however regular improve within the proportion of girls patrons. At the moment, girls patrons contribute to fifteen% of the entire automobile gross sales amongst all our clients. However their share is way increased relating to EVs. Girls account for about 24% of patrons inside MG’s EV portfolio (MG ZS EV and MG Comet) reflecting a notable presence of feminine shoppers within the electrical automobile section,” stated Gaurav Gupta, deputy MD.
Gupta expects the share of girls to rise given the convenience and luxury of driving the newest SUV fashions and wider vary of creature comforts.
Shashank Srivastava, senior govt officer at Maruti Suzuki, India says that an increasing number of girls are becoming a member of the office and each automobile shopping for and automobile utilization have gotten commonplace amongst girls. “The automobile utilization for ladies was largely confined to hatches and sedans however the brand new, assured girls are driving and proudly owning SUVs, in all probability reflecting this confidence and prowess.”
Throughout the SUV section, premium SUVs are seeing the strongest demand, albeit on a low base, rising from 450 in 2018 to 2,500 in 2023, adopted by compact SUVs the place gross sales jumped 4.5 instances to 76,000 models in 2023 from 18,000 models in 2018.
