Louis Vuitton Indicators French Rugby Star Antoine Dupont as Newest Ambassador

Louis Vuitton has named French nationwide rugby crew captain Antoine Dupont as its newest ambassador, as a part of dad or mum firm LVMH’s “premium partnership” with the Olympic and Paralympic Video games going down in Paris this summer season, based on an announcement launched by the model Thursday.

For the reason that arrival of Pharrell Williams as inventive director of Louis Vuitton’s menswear enterprise and the following announcement of the LVMH-Olympics partnership, the French luxurious home has more and more collaborated with athletes and sporting organisations.

Final month, the model added French NBA rookie Victor Wembanyama to its fast-growing record of athlete ambassadors. Final 12 months, it additionally introduced French athletes Enzo Lefort, a fencer, and Léon Marchand, a swimmer, as ambassadors.

The assertion indicated that additional developments of the LVMH-Olympics deal “might be revealed very quickly”.

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Case Research | Style’s New Guidelines For Sports activities Advertising and marketing

Capitalising on sport’s hovering business and cultural relevance is changing into a main focus for vogue manufacturers. Successful sports-marketing methods in the present day hinge on constructing long-term, collaborative partnerships with athletes and organisations that resonate with a model’s goal customers, as specialists in BoF’s latest case research clarify.